Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technology Companies

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Chuck Fishman

Director of Media Entertainment Publishing

Acquia

Chuck.fishman@acquia.com

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2006: 22% of Top Sites are Media and Entertainment Companies• NYTimes gained traffic by

buying About.com in 2005

• Time Warner network benefitted from AOL acquisition in 2000

• Weather Channel won digital access to weather data

• Viacom excelled with MTV.com and Nick.com serving youth demo

• CBS, Disney, and News Corp did ok but fell below top 25

• Music companies did not have digital networks yet

• Newspaper publishers like Scripps and Gannett faired ok while magazine publishers were absent 2006 Pure Play Media and Entertainment Companies

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• Through digital acquisitions and focus on site build strategy – companies like Viacom, CBS, and NBC have tripled their monthly audiences

• Magazines have shifted to digital and now appear in the top 50 sites list – Meredith and Hearst

• CBS and Turner are the top performing digital networks despite Comcast’s market position and purchase of NBC

• CBS does well because of CNET sites purchase (2008)

• Turner does well because of strong affinity to news content (manages CNN sites) and sports rights (NBA, MLB, NASCAR)

NOW : 36% of Top 50 Sites are Media and Entertainment Company Networks

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But what about Media in Mobile?

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Landscape for Apps lacks Media Brands

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Does traffic source matter?

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From a business perspective: platform matters

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From a technology perspective: platform matters

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Business decisions driving platform change

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Aging technology driving platform change

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Media Platforms for the Digital Age

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Do you address platform with custom technology?

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Do you address platform with custom technology?

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But are we talking technology platform or digital content?

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Who’s building custom CMS?

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Who’s building custom CMS?

• Digital and Print Planning are integrated

• Editorial workflow including tracking changes + collaboration

• Content APIs• Deep Multimedia editing• Beyond tagging: Content

Recommendations• Beyond responsive: Planning for

platforms

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Custom CMS with CMS building blocks

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What does Custom CMS mean to Editorial Teams?

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Time Inc Editorial Dashboard

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Planning for digital content? 2014 Content Trends

• End of Silos: Using multi platform as the curation tools: photo, videos, and audio

• Curating content is critical as breaking new content, something “new” is impossible

• Real Time web = no time for masterpieces

• Opinion + thought matter + so does personality / individuality

• Live media vs On Demand Media – doesn't expire as fast

COPE - Publish once, distribute to all platforms Content Distribution vs Page Creation = Push Content vs Pull to Site

The Attention Web vs Content that keeps you engaged

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Social Curation is Critical

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Rise of Attention Oriented Sites P.R.E.A.M. Sites = Page Views Rule Everything Around Me

• Viralnova, EliteDaily, Distractify• Buzzfeed, Upworthy, Vox, and Gawker = 250 million

monthly unique visitors• While all U.S. newspaper websites pull in about 141

million online monthly uniques

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Content Distribution vs Page Creation

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Multi Platform Content Rising – Video Networks

• Video networks now attract as much traffic as top 50 sites

• These video networks are highly music focused

• Warner Music Group nabs 24 million unique video views per month vs NY Times gets 35 million unique visitors

• Fullscreen, Maker Studios, Warner Music, and ZEFR would all rank on Comscore’s top 50 sites if you count unique viewers of their video content as “site views”

CONFIDENTIAL TO ACQUIA

2014 reveals new entrants:- Style Haul- Warner Bros Video Fan Platform

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Multi Platform Content Rising – Video Networks

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Personality in Digital

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Presenting the content …

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Presenting the content …

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Why Integration is Key: The Complexity of Media & Entertainment Sites Analytics

Google AnalyticsChartbeatBlueKaiCheckd.inMixpanelNew RelicComscoreFacebook Domain InsightsSiteCatalystKissMetricsAcquia LifttTrueCentric

Social Curation

Rebel MouseLiveFyre/StorifyMass RelevanceChuteArktanTint Up

Single Sign On

GigyaOAuthJanrainFacebook Connect

Gamification

BadgevilleBunchballCheckd.inAppreciation Engine(Metablocks)

Commenting Systems

DisqusEchoFacebook CommentsMollom\

Audio Players

SoundCloudjPlayerRdioSpotifyBeats Music

Video Players

YouTubeBrightcoveOoyalaKalturaFlash

Email

MailchimpExact TargetFanbridgeConstant ContactCampaign MonitorMad MimiAweber

SEO Plug Ins

YoastRAMP

Social Widgets / Plug Ins

FacebookTwitterPinterestFoursquareInstagramGoogle PlusTumblr(Snapchat)

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NBC Jimmy Fallon Tonight Show Site Build

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NBC Jimmy Fallon Tonight Show Result

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THANK YOU