DIGITAL SIGNAGE NEWS EMEA 2016 information

Reaching all of EMEA

The greenfield industry keeps on growing

2016 Audience Audit

DIGITAL SIGNAGE IS ONE OF THE EUROPE’S FASTEST GROWING TECH MARKETS

Global Digital Signage Market worth $23.76 Billion by 2020

+25%

HOW DIGITAL SIGNAGE IS GROWING

It varies by country, of course: Middle East, UK and Spain with above average growth of more than 30%. Slightly below average growth of approximately 20% was recorded in Denmark, Italy, Sweden and France. Source: Digital Sign Yearbook 2015/2016

PUBLIC INFO – news, weather and location specific information (such as fire exits )CORPORATE MESSAGES- health & safety, newsADVERTISING – sales promotionBRAND – in-store brand identity buildingINFLUENCING CUSTOMER BEHAVIOR –increasing the dwell time on premisesENHANCING THE CUSTOMER EXPERIENCE –less perceived wait time (queues, etc.)ENHANCING THE ENVIRONS –e.g., wayfinding

Digital signage will grow as a natural part of business competition

WHY DIGITAL SIGNAGE IS GROWING

WE WILL ALWAYS NEED…

The Driving Forces Weekly eNewsletter

MAKING DIGITAL SIGNAGE

HAPPEN

• Vendors• Networks• Integrators• Agencies• Users• Others

Reaching The EMEA Market

The THREE main groups that drive digital signage

1INTEGRATORS 2NETWORK OPERATORS 3AGENCIES

REACHING Integrators

Who design, choose, and install digital signage

1

All Across EMEA

As of Jan. 15th Base of 12,731

Our Readers by Geography

Our Readers by Business Type

8.2

50.414.7

9.4

17.3Vendors

Integrators & Distrib-utors

Networks & Aggre-gators

Large Users & Others

Agencies

Our Readers by Job Description

15.2

17.5

18.15.86.75.4

11.9

9.5 9.9Management/Owner/PresidentMarketing/Sales ManagementEngineer/Tech/IT ManagementSoftware/ProgrammingConsultant/DesignCreative/Content/Art DirectorInstall/ServiceEducation/TrainingOther

Vertical Markets Targeted

Percent of Integrators

1. Digital Signage DistributorsDistributors come in many flavors. Some distributors specialize only in Digital Signage. Others are AV or IT distributors with a digital signage division. Still others have digital signage inside their product lines with no separate business unit.

AV and IT are not the only industries pursuing digital signage. For example, the POS industry, industrial computing, traditional signage, broadcast, and even telecom now look to take their share of digital signage.

Many observers are watching the actions of the large IT distributors as they educate their large reseller base to engage digital signage as a new IT category.

We’re Talking about Distributors

1. EXAMPLES… IT Digital Signage Distributors.

We’re Talking about Distributors

2. EXAMPLES… IT Digital Signage Distributors.

We’re Talking about Distributors

3. EXAMPLES… IT Digital Signage Distributors.

We’re Talking about Distributors

4. EXAMPLES… IT Digital Signage Distributors.

We’re Talking about Distributors

1. EXAMPLES… POS Distributors

We’re Talking about Distributors

2. EXAMPLES… POS Distributors.

We’re Talking about Distributors

2 Reaching Networks

Monetize, accumulate, operate and finance the media of digital signage

Network owners and agencies who act as network aggregators play an important role in deciding the hardware and software as well as the content in EMEA’s digital signage networks.

Success is all about partnership in digital signage.

Network owners & aggregators

Advertising supports much of

digital signage

Most players need to find, sign and motivate partnerships to survive..

Partnership.

The Digital Signage Chain

But When Competition IncreasesOnly the best of partnerships will survive…

Companies who once did only media may slide into hardware and software (and vice versa)

3 Reaching Agencies

Develop content, recommend software/hardware, stimulate the market

» Where once there were “advertising agencies” today there are “digital marketing agencies”

» Many of these have adopted a proactive approach and for some digital signage is their media of choice

» Leading by content but also leading by innovation, by adopting the newest technologies and introducing these to their clients. Early adopter as a business model.

AGENCIES

Some agencies specialize in Digital Signage

…And these agencies often have official “partners” in digital signage, instead of being vendor-agnostic

This level of competition in a greenfield industry means that the FREQUENCY of a weekly newsletter like DSN EMEA and the SHARE OF MIND it earns is important to success.

Some companies are “AGENCIES+”

As agencies develop innovation as value-added, they can look like full-service providers.

In the New World, agencies can become distributors of software (and even hardware)

? But wait… There’s More!

Yes, there are other important players…

Digital Signage is still a greenfield industry and many are finding their path. For example, this is a company joining in from VIDEO

PRODUCTION to digital signage content.

While there are many entries from different places, let us tell you about the other main categories that make up our DSN EMEA readership…

» Vendors often partner with one another (such as hardware players teaming up with software)

» Consultants (both marketing consultants, project consultants, technical consultants, retail consultants, well, you get the idea…)

MORE readers of DSN EMEA

» Mobile is colliding with digital signage in interesting ways…

» End Users: almost any business is a prospect these days but DSN EMEA targets only those large enough to deal direct with vendors or largest system integrators

!And that’s why… our publishing assets in IT, mobile, pro AV, broadcasting and even Apple channels give us the edge in our digital signage newsletter & web site

Channel Media Europe Ltd.Publishers of rAVe EUROPE, EUROPEAN SOLUTION PROVIDER, MOBILE CHANNELS, On CE, CONSUMER IT, EUROPEAN CUSTOM INSTALLER, iCHANNELS, BRDCST

US AND DIGITAL SIGNAGE

What’s Your Message?Published by Channel Media Europe Ltd.

THANKS FOR LISTENING!

Contact us at: +356 2701 5566EMAIL: dsn@channelmediaeurope.com