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Introduction
Since 2009, when I first started giving presentations about social media and other digital technologies, I’ve tried to create colorful and memorable expressions and images that convey various ideas in simple and powerful ways. Over twenty of my favorites are included in the slides that follow. I hope you agree they pack a good punch!
- Courtney Shelton Hunt
Social Media through the Ages
Cave Paintings Hieroglyphics Smoke Signals
Messengers Ham Radio CB Radio
Digital social media = “new” tools for doing “old” things
All images from Wikipedia© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
OMG, Social Media is SO Last Century!
Classmates.com launches
Classmates.com launches
1992 1993 1994 1995
First web search engine
First web search engine
First SMS text message sent
First SMS text message sent
Match.com launches
Match.com launches
First blog?First blog?
First graphics-based web browser
First graphics-based web browser
Craigslist launches
Craigslist launches
First video webcast
First video webcast First wikiFirst wiki
First library of digital images
First library of digital images
First image posted to the web
First image posted to the web
eBay opens for business
eBay opens for business
First consumer-priced digital camera
First consumer-priced digital camera
© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved. Source: Jeremy Norman’s From Cave Paintings to the Internet
From Web 1.0 to Web 2.0
• Information only• One-way communication• Content created by site owner1.0
• Ability to conduct transactions• Two-way communication• Content still created exclusively by site owner (no longer
true for most retail sites)
• Transactions with site owner• Two-way communication• Content co-created by owner and users
based on owner’s terms
• Site owner is basically a host• Multi-directional communication• Content created by users on
their own terms2.0
© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
Putting 2.0 Concepts in Context
Web 2.0
Social Networking
Social Media
DigitalSocial Media
OnlineCommunities
Enterprise 2.0
Think of various applications of social media as being part of a
nested hierarchy of concepts
(with somewhat fuzzy
distinctions)
© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
Social Tech Makes the World Go ‘Round
The “Big Three” are important, but they’re just a subset of the platforms and tools available
PublicSocial Media
Pages
(Semi)PrivateDigitalGroups
Internal Platforms
CommunicationAnd
CollaborationKnowledge
Management
BusinessIntelligence
ProjectManagement
Learning
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Organizations Get “Social”
The options for engagement offer different degrees of privacy/transparency,but each can be integrated with the others.
New Software and Hardware New Forms of Digital Networks
Thinking beyond Social Technology
We need to talk SMAC:Social, Mobile, Analytics, Cloud
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
In the Industrial Era In the Digital Era
+
“Real World” vs. “The Cloud”
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Has been Is becoming
The Changing Digital Divide
Who’s been held back:• Developing countries/economies• Organizations and individuals in
rural/remote areas• Smaller organizations• Individuals with less (disposable)
income and education
Who’s being held back now:• Established organizations focused
more on the past than the future• Organizational leaders and senior
professionals with limited technological awareness, interest, and/or savvy
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Technology Doesn’t CareHow Old You Are
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Only users under 30 allowed…?
Everything in cyberspaceis subject to change –
often in an instantand without any warning!
Adapted from a Quest Bookshop expression: Everything in the universe is subject to change – and everything is on schedule
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Industrial Model
Work and knowledge are centralized, with people and information
physically co-located
Work and knowledge are decentralized, with information being distributed via email (and often stored
locally) even when people are physically co-located
Work is decentralized, with people being both physically co-located and
dispersed, but information and knowledge are centralized
Early Digital Model Mature Digital Model
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
The Evolution of Work
Strategic prioritizationResource allocationGovernancePolicies and guidelinesEducation and trainingParticipationOngoing support
Top
Bottom
Opportunity identificationExperimentationProofs of conceptSelf-directed learningEngagementOngoing needs
identification
Technology Initiatives in the Digital Era:Leadership from the Top AND the Bottom
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Barriers to Digital Engagement
© Created by Courtney Shelton Hunt, PhD (2014). All rights reserved.
Barrier #1:Not Taking Digital Seriously
Barrier #2:Lack of knowledge and understanding
of Digital Era realities
Barrier #3:Framing alternatives in a way
that leads to risk aversion
Barrier #4:Poor/no roadmaps for effective
digital engagement and transformation
Barrier #5:No, inadequate or inappropriate
resource allocation
Cyberspaceor
Bust
You’ve Hitched Up Your Social Media Wagon. Now What?
Sometimes the destination is more important than the journey.
Success with social media requires a clear strategy driven by goals and objectives.
© Created by Courtney Shelton Hunt, PhD (2010, 2013). All rights reserved.
Social media is “just” a communications toollike
A nuclear power plant is “just” a way to turn on the lights
Don’t Underestimate Social Media
© Created by Courtney Shelton Hunt, PhD (2012). All rights reserved.
At the end of the day,It’s your mountain to climb.
But having a Sherpa can help.
The Value of Social Media Expertise
© Created by Courtney Shelton Hunt, PhD (2010, 2013). All rights reserved.
Strategize
Assess
Plan
Lay a FoundationImplement
Adjust ‘N’ Fine Tune
Grow
© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
The SAPLING Approach
From The SAPLING Approach to Leveraging Social Media
The “10/90” RuleFor every $10 spent on
technology…Be prepared to invest $90 in
people & governance
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Although technology platforms and tools are becoming cheaper, their wider use in organizations requires greater attention on users and related human systems.
Adapted from this idea by Avinash Kaushik
Hours of Tedium Moments of ‘Oh #@&’!
Digital Engagement…
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
punctuated by
Adapted from the old pilot’s expression about flying:Hours of boredom punctuated by moments of sheer terror!
The Risk of Bad User Design
1. 2.
3. 4.
This looks interesting… Go here! Do this! Wait, no this!
Huh? I’m so confused! I’m going back to what I know!
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Bad Governance: The System Perspective
Loss of order
Wasted time, money, human resourcesToo much to juggle
Uncontrolled growth
Final Selection
Social Screening
Social Assessment
Social Recruitment
Social Sourcing Social Referrals
Social Advertising
© Created by Courtney Shelton Hunt, PhD (2012). All rights reserved.
The Social Recruiting Funnel
From Recruiting in the Digital Era: Updated Guidance for Employers, Recruiters, and Candidates
Permissions• All of these images are available for download
via the Denovati SMART Resources Pinterest board.
• You are welcome to download and use either individual slides from this deck or the Pinterest images, as long as you respect our copyrights and retain attribution to the sources.
The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:
– DE = Digital Era– NOV = short for novani, Latin for colonists, immigrants,
new residents– ATI = those who seek knowledge and/or are in the know
The Denovati areDigital Era explorers, pathfinders and pioneers
who seek to understand and effectively leverage social and digital technologies
The Denovati GroupCourtney Shelton Hunt, PhDCourtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.
The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through:• Denovati Solutions• The SMART Blog• SMART Resources
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