Digital disruptions class 4 9-29-14 ppt

D I G I T A L D I S R U P T I O N S

E X P - 5 0 - F

C L A S S # 4 , 9 / 2 8 / 1 4

T U F T S U N I V E R S I T Y

J E S S E L I T T L E W O O D A B O U T . M E / J E S S E . L I T T L E W O O D @ J _ L I T T L E W O O D

A G E N D A

• Twitter Updates

• Digital Disruptions Lecture &

Readings Discussion

• Class admin: Lightning Talks

• Next week

W H A T I S W E B 2 . 0

• Debatable term

• 10+ years old

• Web 3.0? 4.0?

• We are The People Formerly Known as the Audience

• … but we are Web Kids now

W E B 1 . 0 — P R I N T , B U T O N L I N E

• 1995-2001

• Top-down approach to content

• Users access webpages, view

and consumer content

W E B 2 . 0 — “ P A R T I C I P A T O R Y W E B ”

• 2004-2010 (or longer)

• Harnesses collective

intelligence

• User contributed content

• Network effects

S O C I A L M E D I A

S O C I A L M E D I A A C T I V I T Y

B I T T O R R E N T

A D S E N S E

T H E L O N G T A I L

T H E L O N G T A I L

G O O G L E P A G E R A N K

G O O G L E P A G E R A N K

G O O G L E P A G E R A N K

W I K I P E D I A E D I T S A N D E D I T O R S

D A T A

I T E R A T I V E , B E T A

M U L T I - D E V I C E

R I C H U S E R E X P E R I E N C E

W E B 2 . 0 — Y O U A R E A P A R T O F I T

• Passive contributions:

• Google

• Facebook

• Amazon

• Gmail

• Analytics

• Active contributions:

• Tweeting

• Blogs/Tumblr

• Commenting

• Tagging

• Wikis

W E B 3 . 0 — ? ? ?

• Connected devices

• Predictive analytics

• Always on

• Network graph

• Track the trackers

B I G D I S C O N N E C T

• Technology in politics: early, easy disruption is over.

B I G D I S C O N N E C T

• Technology in politics: early, easy disruption is over.

B I G D I S C O N N E C T

• Technology in politics: early, easy disruption is over.

B I G D I S C O N N E C T

• Entry might be easy, being independent and heard isn’t

B I G D I S C O N N E C T

• “Stop” energy is easier to gather than “go” energy.

• Reactive

• Participation is easier to gather in opposition to urgent threat

• Long, hard work of civic engagement isn’t sexy