Digital без силикона: Ник Сонеманн

INNOVATION- DO IT RIGHT -

SMC&ISC

JOURNEY

TO

THE

FUTURE

SELF DRIVING CARS

GOOGLE

USA

AUDI

USA

SELF DRIVING CARS

VOLVO

SWEDEN

SELF DRIVING CARS

ETH ZURICH

SWISS

DRONES AS BUILDERS

NEW INPUT DEVICES

PAPER LOGIC

UK

NARRATIVE SCIENCE

USA

PATTERNS IN DATA CREATE CONTENT

GUI.DE

USA

ALGORITHM CONVERTS TEXT TO

BROADCAST

WEYLAND

USA

SECOND SCREEN EXPERIENCE

VIZIFY

VIZIFY

USA

BIG DATA

VOCRE

USA

REAL TIME TRANSLATION

JOGGOBOT

GERMANY

ROBOTICS

ARDU SAT

USA

PERSONAL SATELLITES

ADIDAS NEON

GERMANY

INTERACTIVE SHOPPING EXPERIENCE

KLOUT

USA

SOCIAL CURRENCY

VINE

USA

NEW VIDEO

HIDDEN

FORCES

YOU OUGHT

TO KNOW

TECHNOLOGY IS

OUR FRIEND

FRAGEMENTATION

SEGMENTATION

&

WHAT DOES

IT MEAN

FOR DIGITAL

MARKETING

TOTAL TRACKING

FACEDEALS

USA

CUSTOMISED OFFERS

PREMIUM RTB

EVERYWHERE DIGITAL

BIO CATCH

ISRAEL

PERSONAL IDENTIFICATION

THE MOST

COMMON

INNOVATION

FALLACIES

THE FUNNEL –

IS OLD WAY OF INNOVATING

THE GOLDEN* IDEA TRAP*Also called next big thing

CORE COMPENDENCIES TRAP

R&D BIAS

RULES

FOR

SUCCESSFUL

INNOVATIONS

…INSPIRED BY

RULE NO 1

FIND A SOLUTION

TO A PROBLEM

TWYXT

USA

SOLUTION FOR COUPLES

RULE NO 2

MARKET FIT

GET RETENTION

FIND PRODUCT-

CAT CAFE

JAPAN

RULE NO 3

CREATE

HACKS AND MVPs

FINAL RULE

GO OUT AND DO !!!!!!!

BE DIFFERENT BE BETTER

THERE ARE NO MORE RULES

PRESENTED

BY

NICK

SOHNEMANN