DIG Day - Google

Google Confidential and Proprietary

Hetal Gordonhetal@google.comOctober 7, 2010

Social Media and GoogleSocial Media and Google

Google Confidential and Proprietary

of AdAge’s top 100

advertisers

94

2,000,000,000 views a day

5 Years of AdvancementsP

ag

e V

iew

sm

illion

s

24 hrs of video uploaded

every minute

3rd

most visited

website

3

Monetizes over 1B video views

a week globally Partner ad revenue more than tripled in 2009

have run campaigns on the Google Content

Network & YouTube

Google Confidential and Proprietary

Social at it’s best: Old Spice

3

Google Confidential and Proprietary 4Page 4

Personalized Video Responses

• Over 180+ video responses were uploaded within approximately 24 hours responding to questions from Twitter, Facebook, YouTube, Reddit and blogs in close to real-time

• The Old Spice Man responded with YouTube videos to many well-known people, who re-tweet the videos and spread them virally

• Actresses Alyssa Milano & Justine Batemen

• Olympic Skater, Apolo Ohno

• Himself, Isaiah Mustafa

• Celeb blogger, Perez Hilton

• The Ellen Show

• Demi Moore & Ashton Kutcher

• Digg Founder, Kevin Rose

• The Old Spice Man even recorded an audio clip for a user to construct a site with personalized Old Spice voicemail recordings

Google Confidential and Proprietary 5

… And More Memorable Moments!

Google Confidential and Proprietary

Life in a Day Made Possible by LG

6

Google Confidential and Proprietary

Interesting examples

• The Expendables

• Shoe Carnival

• YouTube Vacationer

7

Google Confidential and Proprietary

Hetal Gordonhetal@google.comOctober 7, 2010

Thank you!