Personal Branding: who doesn't want to be a rock star developer?
Frédéric Harper
@fharper
http://outofcomfortzone.net
Head of Developer Relations @ Mashape
Hack Western – 2015-03-28
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getting out of the crowd
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personal branding
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can you recognize this brand?
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and this one?
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best computer brand?
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the goal is the same
Paul Irish, Google Chrome advocate
personal branding
[Personal branding is] the art of consistently
presenting, online and offline, the essence of
how you stand out from the crowd.
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it’s about you
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who you are
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who you wants to be
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how you wants to be seen
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what you know
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what you are doing
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what you did
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your tribe
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what you like
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what you don’t like
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it‘s about everything that defines you
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is personal branding important?
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it’s critical
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you already have one
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a personal story
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it‘s not about being that rock star
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you aren’t indispensable
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new opportunities ahead
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better paycheck
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recognition
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« just » getting a job or internship
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you deserve to be successful
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my precious…
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it‘s for everyone
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define your goal
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define your brand
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who are you
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who do you want to be
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be authentic
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do epic shit
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do what you love
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make it art
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make your own rules
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the secret ingredient
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get visibility
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if you aren’t on Google…
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start a blog
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be on social media
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speak at conferences
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start an user group
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think Open Source
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write some doc or report bugs
show your design skills
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do a certification
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get industry recognition
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network, network, and network
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now is too late
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it’s an investment
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you can start while at school
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you are the expert
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leave your mark on everything you do
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we scratched the surface
http://j.mp/personalbrandingbook
Frédéric Harper
fharper@oocz.net
@fharper
http://outofcomfortzone.net
http://j.mp/personalbrandingbook