Designing Search - Presented at Ovum's Enterprise Search Event

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Designing the search experience

by Tyler Tate, TwigKit

ux search

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AerospaceNews media

Broadcast

ElectronicsIntelligence

Healthcare

Local Government

“The range of navigational tools and visualisation

techniques are as important to the successful

adoption of an enterprise search solution as the

delivery of pertinent results.”

– Enterprise Search and Retrieval 2011/2012, Ovum

“Search usability accounted for an estimated 43

percent of the difference in employee productivity

between the best and worst intranets.”

– Designing Usable Intranets by Nielsen Norman Group

Search usability is important. Nielsen Norman

Group calculated that a 10,000-person company

whose intranet had poor usability would waste

$15 million per year in lost productivity in

comparison with an intranet with good usability.

Photo by David Woo

Photo by Paul Robertson

Photo by Paul RobertsonPhoto by Mark Hillary

?!Is this as good as it gets?

Classic information retrieval

Document DocumentRepresentation

QueryInformation

Need

Iterative information seeking

Lookup

Learn

Lookup

Learn

Investigate

Lookup

Learn

Investigate

Lookup

Explore

Investigate

Lookup

Learn

The Lookup Process

Recognise theneed for information

The Lookup Process

Recognizing a need for information

Recognizing a need for information

Known-item

Recognizing a need for information

Known-item

Navigational

Recognizing a need for information

Known-item

Navigational

Exploratory

Formulate the query

The Lookup Process

Autocomplete

Autosuggest

Instant Results

Run the query

The Lookup Process

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Review the results

The Lookup Process

Use Clear Titles

Use Hit Highlighting

Use Hit Highlighting

Colour-code results

Colour-code results

?

The Lookup Process

Investigate

Lookup

Learn

Investigate

Learn

Lookup

The learning process

2 3 4 5 61

The learning process

2 3 4 5 61

The learning process

2 3 4 5 61

uncertaintyapprehension

Selection

The learning process

2 3 4 5 61

optimism

Selection Exploration

The learning process

2 3 4 5 61

confusionuncertainty

doubt

Selection Exploration Formulation

The learning process

2 3 4 5 61

confidence

Selection Exploration Formulation Collection

The learning process

2 3 4 5 61

Selection Exploration Formulation Collection

The learning process

2 3 4 5 61

Explore

Browse

Flexible !ltering

Data Visualization

Data Visualization

Data Visualization

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facet=”categories” title=”Top Categories” />

Related Items

Re-!nd

Highlight visited pages

Bookmark items

Recently viewed items

Recently viewed items

Organise

Assign to a group

Compare

Side-by-side product comparison

Chart comparison

Annotate

Comment on and rate saved properties

Investigate

Learn

Lookup

Learn

Investigate

Lookup

Monitor

Saved Searches

Email alerts

Email alerts

Collaborate

Collaborative bookmarking

Learn

Investigate

Lookup

We must think beyond the individual query and

help users accomplish their goals over time,

across space, and with the people they trust.

✴ Gary Marchionini, Exploratory Search: From Finding to Understanding, 2006

✴ Carol C. Kuhlthau, Inside the Search Process: Information Seeking from the User’s Perspective, 1991

✴ Ann Blandford and Simon Att!eld, Interacting with Information, 2010

✴ Marcia Bates, The Design of Browsing and Berrypicking Techniques for the Online Search Interface, 1989

ENTERPRISE SEARCHMeetupswww.searchmeetups.com

ENTERPRISESEARCHLondon

ENTERPRISESEARCHFrankfurt

Thank You!

@TylerTate

@TwigKit

www.twigkit.com

Designing the search experience

by Tyler Tate, TwigKit