Design Thinking + Social Change

© anel palafox 2009

anel palafoxindustrial designer

ma design management - final major project

© anel palafox 2009

design thinking + social change

© anel palafox 2009

design thinking + social change

what? how? when?

© anel palafox 2009

pointstarting

© anel palafox 2009

© anel palafox 2009© digital eskimo - The Wall, Sydney 2009

digital eskimo®

design tools

end user approach

collaborative methodology

© anel palafox 2009

design tools

end user approach

collaborative methodology

design thinking

© anel palafox 2009

design tools

end user approach

collaborative methodology

+ social sector

design thinking

improve

life quality relationships sustainability

wellbeing

© anel palafox 2009

increase productivity

efficiency

effectiveness

profit

design thinking

private

/social

benefits(Impact)

/© anel palafox 2009

comodity

design thinking

£private / social

?(KPIs)

© anel palafox 2009

aimsis design thinking an effective tool

to address social changes?

what are the advantages of applying design

thinking to solve social challenges?

relationship between design thinking & social sector

characteristics & benefits - pros & cons

entrepreneurs-businessmen-philanthropists-academics

brands - authors - projects - methodologies - trends

objectives

© anel palafox 2009

objectives

© anel palafox 2009

what?

who?

where?

with what?

how?

definition of social challenge

people actively working in the area

politics & norms in the social sector

revenue models and financial support

types of social challenges

© anel palafox 2009

eye care systemover 30 years

250,000 operations a year60% free - selfunded

india – healthcare

$200 a pair Bausch & Lomb $4 a pair Aravind Hospital.

case study #1

what?

how?

where?

© anel palafox 2009

community project16 women + 1 year =

wall-hanging called ‘Bagaan’(‘Garden’ in Bengali)

east london - social

case study #2

community awarenesspublic spaces ownership

what?

how?

where?

© anel palafox 2009

case study #3

fog collector dessert zones sustainable & low cost

water supply for lifeecologic

chile - natural resources

health improvement eliminate water bills

what?

how?

where?

© anel palafox 2009

i don’t know anything about it

it’s huge

it goes across many disciplines

it has great relevance

what i’ve learnt so far

it’s potential is amazing

“Problems cannot be solved by the same level of thinking that created them.”

Albert Einstein

© anel palafox 2009

but design thinking just might...!

so design won’t save the world

thank you!

© anel palafox 2009