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Saul Bass (1921 – 1996)
“Design is thinking made visual””
Thinking is visual, not verbal.We don’t think in words.
Thinking = cognition
Cognition can inform design.
Memory
Attention
Planning
Problem-solving
What do you need to achieve?
Design to getATTENTION
What do people remember?
How will you achieve your goal?
Designing is problem-solving.
Creating a visual response to a problem.
Inspiration from function and style
Inspiration from desire for improvement
Images from designboom.com
Re-design comes from thought.
Design is bringing ideas to life.
planning
planning
planning
plan
ning
designing
designing
designing
desi
gnin
gthinking
thinking
thinking
thin
king
Designing is subjective. Different people, Different thought.
design: a duck
Shapes and Objects can elicit thought and responses.
Emotion can be embedded in design.
(Norman, 2004)
ReferencesDawes, B. (2008). Saul Bass on the web. Retrieved August 08, 2008, from http://www.saulbass.tv
Jirousek, C. (1995). Art, Design and Visual Thinking. Retrieved August 8, 2008, from Art, Design and Visual Thinking: http://char.txa.cornell.edu/
Leahey, T. H., & Harris, R. J. (1993). Learning and Cognition (3rd ed.). New Jersey: Prentice Hall Inc.
Love, T. (2005). The Practical Implications of the Essentially Two-Faced Nature of Design. Retrieved August 08, 2008, from Love Design and Research: http://www.love.com.au/PublicationsTLminisite/2005/Two-faced%20Nature%20of%20Design%20Discourse.ppt
Norman, D. (2004). Emotional Design: People and Things. Retrieved August 3, 2008, from Don Norman's jnd website: http://www.jnd.org/dn.mss/emotional_desig.html
Tangrams. (2007). Tangrams. Retrieved August 08, 2008, from http://tangrams.ca
ImagesDesign Boom (2006) Clothes Peg Iconography. Retrieved August 08, 2008 , from http://www.designboom.com/contemporary/peg.html
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