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Basic design elements and principles, presented to a group of staff at Arizona State University
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Design Basics
Design for Non-Designers Anish Adalja
University Technology Office
Nina KulhawyProvost Communications Group
Design is everywhere.
DESIGN - What is Design?
Goal of design
Catch their attention Provide the information Guide the viewer
LIKE
LIKE
I ❤ pink& orange
Elements
Line Color Texture Typography
Line
Marian Bantjes: Print Magazine Cover JUL/AUG 2006
Line
David Hellsing: CSS Zen Garden, Contemporary Nouveau
Line
Line
Veerle Peters: Geeky Dog
Color
Hue
Value
Saturation
Color
R
B
G
KY
C M
light ink
Color
Color
Color
Color is relative
Color is cultural
Color is emotional I ❤ pink& orange
Jordi Romkema: CSS Zen Garden, Pretty in Pink
Color
Fritz Klaetke, Art Director: Dance month 1995
Color
Color
Texture
Texture
Texture
designsensory: http://www.knoxville.org/
Texture
Typography Typography Typography
Typography Typography Typography
Typography Typography Typography Typography
Typography Typography Typography
Typography Typography Typography Typography
Typography Typography typography
Typography
Four score and seven years agoour fathers brought forth on this continent a new nation, conceived inliberty and dedicated to the proposition that all men are createdequal!
Now we are engaged in a great civil war,testing whether that nation or any nation so conceived and sodedicated can long endure! We are met on a great battlefield of thatwar! We have come to dedicate a portion of that field as a finalresting-place for those who here gave their lives that that nationmight live! It is altogether fitting and proper that we should do this!But in a larger sense, we cannot dedicate, we cannot consecrate, wecannot hallow this ground! The brave men, living and dead whostruggled here have consecrated it far above our poor power to add ordetract! The world will little note nor long remember what we sayhere, but it can never forget what they did here!
Four score and seven years agoour fathers brought forth on this continent a new nation, conceived in liberty and dedicatedto the proposition that all men are created equal.
Now we are engaged in a great civil war,testing whether that nation or any nation so conceived and so dedicated can long endure.We are met on a great battlefield of that war. We have come to dedicate a portion of thatfield as a final resting-place for those who here gave their lives that that nation might live. It isaltogether fitting and proper that we should do this. But in a larger sense, we cannotdedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living anddead who struggled here have consecrated it far above our poor power to add or detract.The world will little note nor long remember what we say here, but it can never forget whatthey did here.
Visual Communications Senior Class 2005 and2007 : School of Design Senior Show
Typography
Elements
Line Color Texture Typography
Principles
Balance Rhythm Proportion Dominance Unity
Balance
Symmetry
Balance
Asymmetry
BALANCE - Symmetrical
BALANCE - Symmetrical
BALANCE - Asymmetrical
BALANCE - Radial
Rhythm
RHYTHM - Regular
RHYTHM - Flowing
RHYTHM - Flowing
Proportion
PROPORTION - Intro
PROPORTION - Intro
PROPORTION
PROPORTION
Dominance
DOMINANCE
DOMINANCE
DOMINANCE
Unity
UNITY
UNITY
Yea, but where do I go for…
photos?*Istockphoto.comStockxchangeASU’s Image FolioASU Library University Collection
color palettes?Color Scheme GeneratorColor BlenderColor Palette Generator
*use photos legally all the time, http://www.creativecommons.org
Yea, but where do I go for…
the latest design news?AIGASpeakupBe A Design GroupDesign Observer
ASU’s info?Communication GuideASU Designers Blog
I want more!
Books, MagazinesCommunication Arts MagazineDIY: Design It Yourself by Ellen LuptonHistory of Graphic Design by Phillip MeggsHow Design MagazineThe Non-Designer's Design Book by Robin Williams
Websiteshttp://www.lynda.comhttp://graphicdesign.about.com
Design Basics
Design for Non-DesignersAnish Adalja
University Technology Office
Nina KulhawyProvost Communications Group
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