Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system

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Social Success: Using Facebook as a Landing

Page & Converting in the Social Eco-system

Ric Dragon, DragonSearch Justin Rondeau, TemplateZone

Ric$Dragon$CEO$DragonSearch$

@ricdragon$

$Author$of$$

Social$Marketology$coming$June$2012$

$

$

LEAD$GOLD$

•  To$be$recognized$•  To$be$liked$•  To$be$safe$

THEM$US$

• They$buy$something$from$you$• Social$proof$

• They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• AmplificaLon$• Like$more$

• They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• AmplificaLon$• Like$more$

Financial$

Learning$&$Growth$

Internal$Business$Process$

Customer$

Balanced$Scorecard$

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• They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• Shared$• Like$more$

Understand$Social$Conversions$$Don’t$just$measure$the$easy$things$$Understand$Business$ObjecLves$$Map$the$two$to$one$another$$Educate$stakeholders$$$

Ric$Dragon$CEO$DragonSearch$@ricdragon$

$Author$of$$

Social$Marketology$coming$June$2012$

$$

Collaboration Conversation Conversion Justin Rondeau Director of Marketing @jtrondeau #convcon

#convcon!

Social Media is More than just Facebook & Twitter

#convcon!

News & Bookmark Aggregators !

Q&A Sites/Forums!Blogs & Community Boards!

Don’t spread yourself too thin!!Think ‘Divide and Conquer’!

So you want to go social…

#convcon!

• Facebook is nearing 800 Million users!

• It also dominates!user time spent online!

WARNING Don’t start on Facebook unless you have created these types of goals

#convcon!

Clear!Measurable!Realistic!

Designs are Critical on Facebook

Look how these pages stand out Bose Doesn’t!

Quite Get the Picture!

!!

#convcon!

They are all established brands

#convcon!

What do all of the !previous pages have in common?!

90% of your Fans NEVER Return to Your Page!

Social Media is about community, you need a great looking & persuasive landing tab to turn visitors into fans.

Designs are the first and most crucial

step to reap the benefits of Facebook

REMEMBER!90% of Your Fans will!

NEVER Return to Your Page!You Need to Make your impact!

#convcon!

Fan Cycle & Social Reach 1.  Fan Visits Page 2.  Likes Page 3.  Interacts with Page 4.  People within the Fan’s

Network see activity 5.  Fan’s friend visits page 6. Repeat 2-4

Your Design generates!a micro conversion!

Community Building!Turn Likes into Leads!

and Leads !into Conversions!

#convcon!

Crafting Your Page •  Fan-Gated

Content •  Clear Call to

Action, e.g., ‘Like Us’ •  Incentive to Act

#convcon!

Perricone MD Gets it Landing Tab for "

New Visitors!Look at how!Many tabs!They have!

Even though only!10% of your Fans!Return to your page!Perricone gives them!Plenty to look at!

It’s no wonder!Why they have !22,626 Fans!

#convcon!

Tools To Help Create Landing Tabs

#convcon!

Free Tools! Paid Tools!

Increase Traffic to Your Page Facebook Ads

#convcon!

Social Plug Ins

Measure Your Influence

#convcon!

Facebook Insights !

Crowdbooster!TwentyFeet!

EdgeRank Checker!

Social Bakers!Unilyzer!

Be Careful with 3rd Party Tools!

In a study by EdgeRank Checker decreases engagement by 80%

Great for analyzing, not for engaging

#convcon!

Remember: Have Fun & Engage Your Fans

#convcon!

Social Page Builder Create a Facebook Page in minutes 250+ Agency Quality Templates to Craft a landing tab

Amazing Additional Features

#convcon!

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