Dax Hamman's Digiday Agency Summit 2013 Presentation: "What Marketers and Agencies Truly...

What Marketers and Agencies Truly Think of Retargeting

Chango-Digiday Retargeting Barometer, Q4 2013

DAX HAMMANChief Strategy Officerdax@chango.com

Digiday Agency Summit // 2013 //

Site Retargeting is fundamentally broken

CONFIDENTIAL // APR 2013 //

Digiday Agency Summit // 2013 //

PROGRAMMATIC EVERYWHERE

Stalking is when 2 people go for a long, romantic walk together…

…but only oneof them knows about it!

Digiday Agency Summit // 2013 //

Chango is a marketing technology company that puts marketers ahead of their competition.

Digiday Agency Summit // 2013 //

CHANGO OVERVIEW

We help in 4 ways

GAIN INSIGHTand better understandYour data & audience

RAISE BRAND AWARENESS

and widen the funnel

PROSPECT and find new customers

RETARGET AND CONVERTmore of your existing customers

Digiday Agency Summit // 2013 //

OUR SOLUTIONS

A solution for every need

Solution Branding Prospecting Retargeting Insights

Programmatic Video ✔ ✔ ✔

Search Retargeting ✔ ✔

Look-Alike ✔ ✔

Programmatic Site Retargeting ✔ ✔

FBX Right-rail ✔ ✔ ✔

FBX Newsfeed ✔ ✔ ✔

Email Retargeting ✔ ✔

CRM Data Retargeting ✔ ✔

Custom Premium Marketplaces ✔ ✔ ✔ ✔

Demographic / Psychographic ✔

3rd Party data segments ✔ ✔ ✔ ✔

The Chango Client Development team will custom feed our Solutions to your needs. Our Solutions include the following:

Digiday Agency Summit // 2013 //

CLIENTS

Who uses Chango

CONFIDENTIAL // 2013 //

Digiday Agency Summit // 2013 //

Chango-Digiday Retargeting Barometer

For our 3rd edition, we partnered with Digiday to field more than 300 agency and brand media buyers located in the US, Canada and the UK

Digiday Agency Summit // 2013 //

Retargeting comes of Age

Digiday Agency Summit // 2013 //

One in five marketers has a dedicated retargeting budget

Digiday Agency Summit // 2013 //

In their own words

“Retargeting is now as established as SEM” Acquisition Marketing Director, Hotel chain

“Retargeting has its own budget and makes up a majority of our display spend” VP Marketing, Finance institution

“When vendors do not disclose where your ads run, you know you are being ripped-off” Senior Media Buyer, Agency

Digiday Agency Summit // 2013 //

Display is prominent. Mobile and video are catching-up

Digiday Agency Summit // 2013 //

View-through is gaining traction

Digiday Agency Summit // 2013 //

Site and search retargeting are the most popular tactics

Digiday Agency Summit // 2013 //

Site retargeting is primarily used to increase revenue

Digiday Agency Summit // 2013 //

But site retargeting comes with its own challenges

Digiday Agency Summit // 2013 //

Search retargeting is used to achieve a broader set of goals

Digiday Agency Summit // 2013 //

Retargeting budgets will continue to grow in 2014

Digiday Agency Summit // 2013 //

But there’s little love for retargeting vendors

Digiday Agency Summit // 2013 //

Marketers have a hard time with the ad-tech industry overall

Digiday Agency Summit // 2013 //

And this is what will keep them up at night in 2014

What Marketers and Agencies Truly Think of Retargeting

Chango-Digiday Retargeting Barometer, Q4 2013

Download today from:Chango.com/barometer