View
949
Download
0
Category
Preview:
Citation preview
2013 China 2.0 Forum Mobile Gaming In China
www.redatoms.com
Largest Smartphone User Base Emerged in China
143 253
363 518 594
859 921 1,112 1,151 1,187
17%
27% 33%
45% 50%
0% 10% 20% 30% 40% 50% 60%
0 200 400 600 800
1,000 1,200 1,400
2010 2011 2012 2013E 2014E
China Mobile and Smartphone Users, 2010-‐2014E
Smartphone Users Mobile Users Penetra>on
Source: Frost & Sullivan, MII, Redatoms Es>mate, Gartner
Largest Mobile Internet User Base 764 Million in 2012
Million
China Became No.1 in Smartphone Shipments 258 Million in 2012
3G PenetraKon reached 21%
234 Million in 2012
www.redatoms.com
Gaming revenue on Android has increased drama>cally in ‘12, to about half of that on iOS - Popularity of low-‐cost Android phones - Maturity of the ecosystem
iOS leads in mobile game revenues, and is the current preferred plaQorm for game developers. For every $1.00 earns on iOS, developers can expect to earn about $0.24 on Android.
Gaming is Where the AcKons Are on Mobile
Source: iResearch, Redatom Es>mates, Flurry Analy>cs
413 619
1,032
1,492
2,143
0
500
1,000
1,500
2,000
2,500
2010 2011 2012E 2013E 2014E
China Mobile Gaming Revenue, 2010-‐2014E USD Million
Store Revenue Index
www.redatoms.com
Almost All Top Grossing Apps are Games
Source: Appstore
www.redatoms.com
“Freemium” is the Dominant Business Model
Source: App Annie; Set Jan-‐2011 Freemium Revenue as Index=100
Almost all of the top grossing apps are free-‐to-‐play games with in-‐app purchase of virtual goods.
80%
20%
In-‐App Purchase
One-‐Off Fees
www.redatoms.com
RedAtoms
San Francisco
Tokyo Beijing
§ Founded in 2010 • Headquarter in Beijing, with over 200 employees
• Focus on social games on smartphones in China, Korea,
US and Asia Pacific
www.redatoms.com
Highlights
§ 2012 Game of the Year; top grossing game in China
§ #1 music game in China
§ Top grossing game in Korea
§ Strategic partners of Disney, Samsung, Tencent, T-‐Store
Thank Y u!
Recommended