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As large datasets come together exciting and unexpected things can happen. Human behavior is high dimensional, so combining many diverse datasets is critical to revealing actionable insights.
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Data Mashups
Turning Data Exhaust into Insights
May 12, 2011Data Scientist SummitPete SkomorochLinkedIn@peteskomoroch
We have an explosion of data
•DataWrangling
• InfoChimps
•Data.gov
• Factual
• SimpleGeo
And the tools to make sense of it
•Hadoop
•NoSQL
•R
•Python
•Mechanical Turk
Diverse datasets = better signal
Find a meaningful problem
http://www.flickr.com/photos/aloshbennett/
• Identify pain points
•Work on stuff that matters
• Focus on underutilized data
Trendingtopics.org @hourlytrends
LinkedIn Skills
The best mashups are actionable
•Reveal patterns
•Enable predictions
•Recommendations
Mashup: Skills & Cities
Yuba City, California: 21.3% Unemployment
Ames, Iowa: 4.7% Unemployment
Make data mashups work for you
•Open Data = powerful mashups
•Mashup > sum of its parts
• Focus on meaningful problems
•Actionable mashups are better
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