Data & Analytics Will Disrupt Your Business Model

#ProductCampDUB @LogiAnalytics

Data and Analytics will disrupt your

business model

Product Camp Dublin – 5 June 2014

Contact Information

Alvin Wong

Product Marketing Manager

alvin.wong@logianalytics.com

Embedded Analytics

Integration of analytic content and capabilities inside software applications

#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics

Disruption

Fitness trackers

#ProductCampDUB @LogiAnalytics6

Data and analytics

is a disruptive force

for all products and services

Amazon

No need for a salesperson!

Embedded DataFast Transactions

#ProductCampDUB @LogiAnalytics8

All applications

are becoming

Analytic Applications

New business model

Analytic ApplicationSmooth

Transactions

Analytics as a Core Capability

• In successful consumer applications

• For smarter consumers

Applications Analytics

Analytics in Business Applications

Business

Applications

Business

Intelligence

Smarter

Social Media Monitoring

Analytics Enables Smart Process Applications

“Smart process applications are growing at double-digit rates

(18%) that are significantly faster than the overall software

market (7%).”

• Embedded awareness data relevant to the business activity

• Embedded analytical tools designed for the task at hand

- Forrester, Global Tech Market Outlook, 2013

2. Value of data and analytics

2014 State of Embedded Analytics Report

• Executive Insights on

Embedded Analytics

• Why Embed Analytics

• How to Embed Analytics

http://learn.logianalytics.com/2014-soea

Relative to the overall value of your

application, what is the value of analytics

in your product?

23%Last year

Percentage value of analytics relative to

the overall product:

35%This year

What percentage of your users

regularly use analytics today?

51%today

Regular users of analytics:

68%1-2 years

Software providers agree that embedded

analytics helps them:

Create a competitivedifferentiator

Attract new users

Give better sales demos

Increase end user adoptionof the product

Improve customersatisfaction

Improve user experience

22.6%Of those who charge for

analytic capabilities, companies

charge on average 22.6% on

top of their core offering.

65%of software providers will

invest in embedded

analytics over the next 12

months

43%of those who do

NOT have

embedded

analytics

Who will invest in embedded analytics over

the next 12 months?

75%of those who do

have embedded

analytics

Invest for the short- and long-term.

The trend is moving toward

Infused Analytics.

Evolving Analytic Nature of Business Applications

Analytics is becoming…

• a core capability within applications instead of

being an adjunct capability

• prevalent within the user experience and user

workflows

Embedded Analytics Maturity Model

Increasing integration = product differentiation

EmbeddedNon-Embedded

The Standalone Analytics Application

The only shared component between the application and

analytics is the common data source.

Standalone Analytics

Application

Analytics

Application

Gateway to Analytics Application

User security and access is integrated via single sign-on.

Application

Gateway to

Analytics

Application

Analytics

ApplicationOK

Gateway to Analytics

On-Premise

ApplicationsCloud

Applications

Cloud BI

Standalone Gateway Inline Infused

• On-premise applications in retail and healthcare

• Hybrid architectures

Inline Analytics

Analytics appears inside the application.

Application

Gateway to

Analytics

Inline

Analytics

Application

Analytics

ApplicationOK

Module

Infused Analytics

Analytics integrated within application

workflows.

Application

Gateway to

Analytics

Inline

Analytics

Infused

Analytics

Application

Analytics

ApplicationOK

Module

Interactive Medica

Multi-channel CRM solution for the life sciences industry

• Replaced a vital, but expensive and manual process, with an efficient

workflow

How applications embed analytics today

Level 1

Gateway to

AnalyticsLevel 0

Application

Level 2

Inline AnalyticsLevel 3

Infused

Analytics

Application

Analytics

Application

Module

100%of those who infuse

analytics say it

increases revenue

Infused analytics delivers results

95%of those who infuse

analytics say it

creates a competitive

differentiator

How applications anticipate embedding

analytics

15% 14%

Application

Analytics

Application

Module

How applications anticipate embedding

analytics

With Embedded Analytics Today

23% 22%18%

Without Embedded Analytics Today

Plan for deeper integration,

in phases.

Big Data

What is Big Data?

• X # rows of data

• A concept (Volume, Velocity, Variety)

• A technology (Hadoop, NoSQL, Analytic

Datastores)

• Bullocks

Gartner Hype Cycle

Data sources to be deployed

Data is evolving.

2014 State of Embedded Analytics Report

• Executive Insights on

Embedded Analytics

• Why Embed Analytics

• How to Embed Analytics

http://learn.logianalytics.com/2014-soea

Data and Analytics will disrupt your

business model

Product Camp Dublin – 5 June 2014

Data & Analytics Will Disrupt Your Business Model

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