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@DaraNasr
The Shortest Distance Between You and Your Interests
Tuesday, October 8, 13
@TwitterAdsUK
the pulse of the planet
@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
10m
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
Happy Breaking Bad day bitches! What’s your number? Calling the first 10 people to answer questions. Ask me anything #yeahbitch
Aaron Paul@aaronpaul_8
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
600000
650000
700000
750000
800000
@AaronPaul_8’s followers on Twitter
1 JUN 2013 19 AUG 2013
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
This is my “BREAKING BAD IS ON TONIGHT, AND I STILL AHVE 3 EPISODES LEFT BEFORE I CAN WATCH IT” face instagram.com/p/csUR9-BMzO
Rihanna@rihanna
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
Hi @jamieoliver do you cook meth?
Frankie Boyle@frankieboyle
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 9
15m UK users
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 10
500m Tweets
@TwitterAdsUK | Confidential
every day
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 11
80% on mobile
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK
on the sofa, on the move, in the moment
Tuesday, October 8, 13
@TwitterAdsUK
where new connections are made
@TwitterAdsUK
Tuesday, October 8, 13
Drizzy @DrakeThe first million is the hardest.
@DaraNasr | Confidential
Tuesday, October 8, 13
Drizzy @DrakeThe first million is the hardest.
@DaraNasr | Confidential
Tuesday, October 8, 13
Drizzy @DrakeThe first million is the hardest.
T. Boone Pickens @boonepickens@Drake The first billion is a helluva lot harder.
@DaraNasr | Confidential
Tuesday, October 8, 13
Labour Press Team@labourpress
Send out a search party - @LibDemPress haven’t tweeted since July 13th.
@DaraNasr | Confidential
Tuesday, October 8, 13
Lib Dem Press Office@LibDemPress
@labourpress Sorry, we’ve been busy running the country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t tweeted since July 13th.
@DaraNasr | Confidential
Tuesday, October 8, 13
@labourpress Sorry, we’ve been busy running the country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t tweeted since July 13th.
Lib Dem Press @LibDemPress
Labour Press Team@labourpress
@LibDemPress yes, that’s going well. Keep up the good work.
@DaraNasr | Confidential
Tuesday, October 8, 13
#WeNurses
@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 19
Marketing in the moment
Tuesday, October 8, 13
Live, Public, Conversational
TWITTER IS
Tuesday, October 8, 13
#hungry
Stanley Milgram (1933 - 1984)
Tuesday, October 8, 13
Number of People Looking Up
Probability of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability of passersby
looking up
...who stop
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 23
The greatest opportunity for brand relevance
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 24
LIVE3Tuesday, October 8, 13
@TwitterAdsUK | Confidential 25
LIVECONNECTED3
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 26
LIVECONNECTEDEVERYDAY3
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 27
EVERYDAYTuesday, October 8, 13
#hungry
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
#hungry
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
“run”VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
6/23/13&0:00&
6/23/13&4:00&
6/23/13&8:00&
6/23/13&12:00&
6/23/13&16:00&
6/23/13&20:00&
6/24/13&0:00&
6/24/13&4:00&
6/24/13&8:00&
6/24/13&12:00&
6/24/13&16:00&
6/24/13&20:00&
6/25/13&0:00&
6/25/13&4:00&
6/25/13&8:00&
6/25/13&12:00&
6/25/13&16:00&
6/25/13&20:00&
6/26/13&0:00&
6/26/13&4:00&
6/26/13&8:00&
6/26/13&12:00&
6/26/13&16:00&
6/26/13&20:00&
6/27/13&0:00&
6/27/13&4:00&
6/27/13&8:00&
6/27/13&12:00&
6/27/13&16:00&
6/27/13&20:00&
6/28/13&0:00&
6/28/13&4:00&
6/28/13&8:00&
6/28/13&12:00&
6/28/13&16:00&
6/28/13&20:00&
6/29/13&0:00&
6/29/13&4:00&
6/29/13&8:00&
6/29/13&12:00&
6/29/13&16:00&
6/29/13&20:00&
“run”VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
Conversations are predictable
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
“shopping”
WED SATFRITUE THU SUNMON
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
“shopping”
WED SATFRITUE THU SUNMON
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
“shopping”Calling all beauty addicts! Book your #AutumnBeauty event ticket at #SelfLondon now bit.ly/1flg1FI pic.twitter.com/7pCiymow45
Selfridges.com@Selfridges
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
Shopping Tesco
Every conversation is a potential marketing moment
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 34
More formats
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 35
140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK | Confidential
PRODUCT CARD
36
LEAD GEN CARD MOBILE APP CARD VINE APP
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 37
LIVE Tuesday, October 8, 13
@TwitterAds | Confidential 38
Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC
adidasfootball@adidasfootball
Key “now” moments can be planned for
Tuesday, October 8, 13
Twitter, Inc. | Confidential
0M
1M
2M
3M
06:00 12:00 18:00 24:00
39
And engaged at scale
6M TWEETS
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK
#SecretReporter Toni&Guy
See what’s in my #LFW survival kit! What’s your go-to hair product for a cloudy London day?xo #SecretReporter
Tony&Guy@Hair_Wardrobe
SPOTTED straight hair & centre partings as seen on Cara Delevigne at #Burberry #LFW #SS14 xo #Secretreporter pic.twitter.com/wxdinTGIsI
Tony&Guy@Hair_Wardrobe
Tuesday, October 8, 13
@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAds | Confidential 46
NBA @NBAHow did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG
Promoted by NBA
Tweets
Twitter amplifies live moments
Tuesday, October 8, 13
@TwitterAds | Confidential 46
NBA @NBAHow did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG
Promoted by NBA
Tweets
Twitter amplifies live moments
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 47
CONNECTED
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 48
Twitter is the second screen
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 49
of UK Twitter users use Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson Hexagon UK 2012
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 50
40%of all Twitter traffic around
peak time is about TVof UK Twitter users use
Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson Hexagon UK 2012
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 51
>90%of online public conversations about TV happen on Twitter
40%of all Twitter traffic around
peak time is about TVof UK Twitter users use
Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson Hexagon UK 2012
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
15.4M impressions
3.2M uniques
(US only)
Tuesday, October 8, 13
Live
Reach
15.4M impressions
3.2M uniques
(US only)
Tuesday, October 8, 13
#hungryTwo screen engagement
Tuesday, October 8, 13
#hungry
Tuesday, October 8, 13
#hungry
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 60
stronger message association
95%
TV ads are more effective with Twitter ad targeting
source: Twitter TV ad targeting beta (US) 2013
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 61
stronger message association
95%
TV ads are more effective with Twitter ad targeting
higher purchase intent
58%
source: Twitter TV ad targeting beta (US) 2013
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
@TwitterAds | Confidential 63
Samsung Mobile US @SamsugMobileUSComing to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/1ai7eEx
8,067RETWEETS
3,898FOLLOWING
Tuesday, October 8, 13
Tuesday, October 8, 13
If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules77 characters
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 67
Marketing in the moment
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 68
LIVE3Tuesday, October 8, 13
@TwitterAdsUK | Confidential 69
LIVECONNECTED3
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 70
LIVECONNECTEDEVERYDAY3
Tuesday, October 8, 13
@DaraNasr
The Shortest Distance Between You and Your Interests
Tuesday, October 8, 13
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