CtrlS: Cloud Solutions for Retail & eCommerce

Load Characteristics

Average

Peak

Growing Gap

Business Needs

IT Capacity

Current Scenario

What the business needsvs. What IT departmentcan deliver

Recent Customer Acquisition

Sl No Client Name Services

1 Bank of America Colocation

2 Standard Chartered Bank Colocation

3 GRSE Primary upgrade and composite DR

4 Innoworth Hadoop analytical platform

5 Disney-UTV Mongo-DB based muti-media commerce

6 FIS Mahila Bank Core Banking DC_DR

7 Transunion Credit Rating Platform

8 ING Financial Services PoS and Loan support Platform

9 VISA Mobile Payment Gateway

10 Overnite Express Logistics Platform

> 2000 client

What should be the higher aim of our company?

• An indispensable partner for e-age

• The benchmark for accountability

• A provider of bespoke solutions

And we call this TOTAL OWNERSHIP

We figured this 5 years ago

TOTAL OWNERSHIP is about going beyond

the numbers

IT IS ABOUTIMAGINING NEW FRONTIERS

Solutions that are disrupting current business paradigms

Infrastructure Services

Managed Services

Disaster Recovery

Cloud Computing

Core Value - Total ownership to meet and surpass

commitments

CtrlSDatacenters

Largest, First T-IV DC

DR on Demand

CtrlS delivery FrameworkMyCloudOn-Demand private cloud framework

The Realities of a DC

Technology obsolescence

Spiralling power costs

Legacy systems

Ill-fitting design

12

Typical Data Center Energy End Use

Server Load/ComputingOperations

Cooling Equipment

Power Conversions

& Distribution100 Units

33 UnitsDelivered

35 Units

Where Does it Go? Data Center Energy Use

10 UnitsUsed

13

local distribution lines

to the building, 480 V

HVAC system

lights, office space, etc.

UPS PDU computer racks

backup diesel generators

Electricity Flows in Data CentersElectricity Flows in Data Centers

computerequipment

UPS = Uninterruptible Power Supply

PDU = Power Distribution Unit;

Maximum space. Minimum energy

Columns designed to maximize space, air and people flow

Server Room Layout

Trick 1: Measure your PUE

Power Usage Efficiency

Hou

se

Pow

er

Mis

c Po

wer

IT

Pow

er

In

Mech

Po

wer

Emergency

generator

Utility transforme

r

Data center

Main service

PP-Gen service

Lighting panel

Generator block

Heaters & lighting

Lighting, Exit

lights, BMS,

EPMS & security

UPS

STS

PDUs

RPPs

Mech. Swgear

Data centerCRAC units,

AHUs, Chillers & Dry coolers

Misc. support Mech. support

Pow

er

To IT

IT-critical load

Main

Po

wer Total data

center power (kw)

House power (kw)

House Panels

Total data center power (kw)

Data center power usage effectiveness (PUE)

Total data center power (kw)

Total IT power (kw)

PUE

(Power Usage Effectiveness)

DCiE(Data Center infrastructure

Efficiency)

DCiE1

PUE

Energy Audit

&

Optimization

Report

HVAC XXX w

Electrical losses (UPS, PDU, DIST)XX w

Misc.XX w

Total input powerXXX w

Processing loadXX w

PUE=FP / IP = XXDCiE=1/XX= XX %

Server fans

XX w

PSUXX w

VR XX w

Server lossesXX w

PUE, DCiE, and DCE

DCE = Data Center Efficiency is defined as the product of:

DCiE (Data Center infrastructure Efficiency): IT energy / Data Center EnergyITeE (IT electric Efficiency): server IT components energy / server input energyITuE (IT utilization Efficiency): server time used / server time powered

Dell Power

• Dell Power Solutions 2009

Supply

A

ir

Supply

Air

Supply

A

ir

Supply

A

ir

Retu

rn a

ir

Retu

rn a

ir

Ambient Air

Ambient Air

Ambi

ent A

ir

Air cooled condenser

Hot Air

Hot Air

Normal PAC Unit with AIR COOLED CONDENSER

Sup

ply

A

ir

Supply

A

ir

Sup

ply

A

ir

Sup

ply

A

ir

Retu

rn

air

Retu

rn

air

Water cooled condenser

Supply water

Retu

rn

Wate

r

PAC Unit with WATER COOLED CONDENSER

Provided: Variable frequency drive to PAC

evaporative cooling coil fan motor

PAC VFD

Water cooled DX PAC along with VFD

Refer White Paper 92 - APC

-- > 3% power savings in conversion with Delta conversion UPS

Savings from the UPS

Dell Study

Facebook engineers determined that the total loss of energy was 11% to 17% up to each server.

By moving to a DC-based data center power distribution system and making a number of other changes, this loss is reduced to 2% up to the server.

Benefits of server power supply efficiencyBy Scott Lowe

Power Supply Savings

CPU Comparision per watt

Guaranteed power efficiency

• Heavy investment in energy efficient system

• Cost of PUE over 1.7 will be borne by us

• Every 0.1 unit saved in PUE on a 1 MW system can save you Rs 60 lakhs per annum

1.42

With a PUE of 1.42, we are the most power efficient datacenter in the country

Cloud Delivery Rises to the Challenge

• Business feels constrained by IT, not enabled

• TCO and ROI metrics always in doubt, Value questioned by business

Traditional IT Delivery

• Business and IT craft value together, shared focus and goals and new business models

• Shift from Cost Center to business transformation focus for IT

Cloud-focused IT Delivery

InternetInternet

Router

Front Server

DB Server

IP SANStorage Backup

Network

Load Balancer

Front Server

DB Server

Firewall

Sample Setup of HA Application

5 Mbps + Local Loop = 6 LacRouter Cisco 2811 = 1.6 Lac

Firewall ASA 5510 = 2.4 Lac

Load Balancer = 6 Lac

Server Hardware (4) = 10 Lac

IP SAN Hardware = 6 LacTape Library = 5 LacSystem Admin Cost = 14 Lac

CTRLS SOLHardware on Opex

Model, shared storage,Load balancer, managed

and hosted

TCO<30%

Uptime98.5%

Uptime99.9%

Redundant Equipment

Bandwidth

Backup and Storage Layer

Applicaton and Database ServerLayer

Load Balancer Layer

Firewall Layer

Brick Servers - ScalabilityInternet

Vmware

Scalability

Attached

Storage

Availability Zone 2 (Hyderabad)

Availability Zone 1 (Mumbai)

Web / Proxy Layer

Application / DB Layer

Max 72 hours to restore DR site

Backup/ Restore

Hypervisor

Storage

Firewall

Load Balancer

CtrlS – Secure Cloud

Convergence

Zero Data Loss with 3 Way DR

FibreChannel/WAN

FC Storage CtrlS DC FC Storage CtrlS Far DC

RecoverPointappliance

FC Switch(FC based splitting)

FC Switch(FC based splitting)

Prod and local journals

Prod Luns Journals

FirewallIn HA

Firewall GLBS

RecoverPointappliance

FC Storage CtrlS Near DC

Journals

Extended Network

Scalability

HypervisorScalability

HypervisorScalability

Scalability

HypervisorScalability

Scalability

VM 1 Storage Block

VM 1 Storage Block

VM 3 Storage Block

VM 4Storage Block

VM 2 Storage Block

VM 2 Storage Block

VM 3 Storage Block

VM 4Storage Block

Zone A StorageZone B – Storage

VM3

VM4

VM1

VM2

Sync Block Replication

VM1

VM2

VM3

VM4

VM 1 Image Backup

VM 2 Image Backup

VM 3 Image Backup

VM 4Image Backup

Near Site – Storage

Hypervisor HypervisorServer ServerServerServer ServerServer

VM 1 Storage Block

VM 2 Storage Block

VM 3 Storage Block

VM 4Storage Block

Far Site Storage

VM3

VM4

VM1

VM2

HypervisorServer ServerServer

Async Block ReplicationFa

r Site

Back

up Im

age

Internet

UTM UTMGlobal Load

balancer

UTMGlobal Load

balancer

Regi

on I

Avai

labi

lity

Zone

B

Stac

k

Region I Availability Zone A Stack

Region II Availability Zone A Stack

Region I Region II

CtrlS – Maximum Availability Architecture

Content Cloud Files

Edge Server

Edge Server

Edge Server Edge

Server

Edge Server

Edge Server

Edge Server Edge

Server

Edge Server

Content Distributi

on and Caching

CtrlS Global Data Network

CtrlS – Maximum Availability Architecture

VM 1 Storage Block

VM 1 Storage Block

VM 3 Storage Block

VM 4Storage Block

VM 2 Storage Block

VM 2 Storage Block

VM 3 Storage Block

VM 4Storage Block

Zone A StorageZone B – Storage

VM3

VM4

VM1

VM2

Sync Block Replication

VM1

VM2

VM3

VM4

VM 1 Image Backup

VM 2 Image Backup

VM 3 Image Backup

VM 4Image Backup

Near Site – Storage

Hypervisor HypervisorServer ServerServerServer ServerServer

VM 1 Storage Block

VM 2 Storage Block

VM 3 Storage Block

VM 4Storage Block

Far Site Storage

VM3

VM4

VM1

VM2

HypervisorServer ServerServer

Async Block ReplicationFa

r Site

Back

up Im

age

Internet

UTM UTMGlobal Load

balancer

UTMGlobal Load

balancer

Regi

on I

Avai

labi

lity

Zone

B S

tack

Region I Availability Zone A Stack

Region II Availability Zone A Stack

Region I Region II

VM1

VM1

Optional Recovery using VM Image and Folder Level Backup

CtrlS – Maximum Availability Architecture

Openflow

Vblock PAAS – Code Portabiltiy

SME’s or ENTERPRI

SE

• Search• Discover• Evaluate• Compare

Solution

Need

Packaged solution 1

Packaged solution 2

Packaged solution 3

Packaged solution 4

CtrlS SaaS Enterprise offering Packaged Solution

Application Solution

CtrlS World Class Hosting Infrastructure

Ctrls SaaS Enterprise

+

Choose package

Silver

Gold Platinum

Select Vendor

Vendor A

Vendor B

Vendor C

Evaluate

Purchase online

Request Customizatio

n

Take Action

ISV Onboarding

Tie-upSolution Stacks

Packaging

Vendor Enrolment

CapabilityAssessmen

t

Agreement

Billing setup

HO

Logistics

Customer

Regulatory

CRM

HR

eComm ERP

Financial

Supplier

Managed Service Mediation

SWIFT

AS2HIPAAEDI

RosettaNet

Commerce Platform

Handling Large Data Sets

Source: http://hpccsystems.com

Big Data Analytics

Source: http://hpccsystems.com

Anatomy of E-Commerce

Web Analytics

Individual Rating

Loan Processing

Rating of Performance

The path to e-collaboration

The Industry:CIBIL, NSE, BSE, CRISIL, CTQ, PCI

2. Single item registry

3. Item synchronization

4. Collaborative transaction management

5. Collaborative supply chain management

6. Collaborative sales & promotion planning

7. Collaborative insight & product development

1. Common data standards

e-Collaboration

Time / Degree of trust & complexity

Bene

fits

You

Source: A.T.Kearney for GMA - FMI

UIDAI

“Visa, UIDAI, Axis Bank, HDFC Bank, ICICI Bank, Indian Overseas Bank and the State Bank of India to solve a long-standing problem of how to authenticate those citizens without an existing bank account or adequate forms of identity to prove they are who they say they are. This problem has long hindered the ability of banks to expand and of consumers to pay safely and securely.”

http://www.4-traders.com/VISA-INC-2277468/news/Visa-Inc-Visa-Launches-New-Payment-Service-in-India-%96-Links-Indian-Unique-Identification-with-Visa-15590927/

Green IT Trends

Item Present Emerging

IT Landscape Engineered Social

Collaboration Within Enterprise World Wide

Data Consistent Near Consistent

Sector Trends Sampling Indices based

Reputation Vertical Specific World Wide

Application Long Deployment SAAS

Workforce Static Any Time Any Where

Analytics Cuboid based Co-relation based

Management Multiple Reports Single Dashboard

10 reasons why we offer a truly

differentiated experience compared to the

big boys of Indian IT

Team v/s Group

Full scale automation

Tried & Tested SOP

CoE’s

Cloud capabilities

Relevant experience

Underlying Infrastructure

Network & Security

Cost Optimization

Total Ownership

CoE structure

Promotes expertise based on cumulative knowledge pool

Expertise based on industry segmentation is good for software business; not for infrastructure business

VS SME structure

Linux

SAP

Cloud

Messaging & OS

Windows

DR on Demand

Data Assurance

DatabasesNetwork

Program management

IT Infrastructure

Security

CRM teamCtrlS

Academy

Oracle

MSSQL

Exchange

Solaris

Storage &

Security

ERP & CRM Middle Ware Workflow & Collaboration Database Platforms Backup

SAP

EBS

Seibel

Primavera

Dynamics

Navision

Apache

IIS

Tomcat

Websphere

Sharepoint

Weblogic

Filenet

Ariba

Alfresco

E-commerce

Lotus Notes

Exchange

Share Point

Qmail

Oracle

MS SQL

DB2

Mumps

MySQL

Postgres

AIX

HP-UX

Solaris

EMC

HP

IBM

Netapp

Symantec

Legato

Tivoli

BrightArc

Serv

Legacy Application Support

What can we do for you?

Free assessment of your cloud readiness

Consultative workshop on “cloud in your organization”

The “TCO Proof” to discover your TCO benefits with CtrlS cloud

We understand it is a big task to secure & manage your IT infrastructure.

Whether you are taking a colocation space or Services you need to know that your data is safe.

Rest assured, you have a strong & secured foundation.

anilnama@ctrls.in