View
396
Download
0
Category
Tags:
Preview:
DESCRIPTION
This was a presentation given during our CTEL away day. It describes the different channels which could be utilized to promote CTEL work and research and increase networking both internally and externally.
Citation preview
Away day: 19/06/2013
Centre for Technology Enhanced Learning
Social Media Strategy
Digital Profiles
and…Slideshare, Delicious
Blog Twitter YouTube
Research, guests, re-blogging
Blog
• 40 words per paragraph • 2 sentences per paragraph • Tabloid style • 4 – 5 paragraphs • Image heavy – visual is better • 2 posts per week
Best Practices with Blogging
• Workshops & Conferences • Visits & Experiences • Work & Research interests • Re-blog interesting articles • Interviews & Guest articles • Embed tweets or other blogs
Make research more accessible Feedback on research & projects Encourage conversations Increase networking, awareness Initiate collaborations Set up common interest groups
Digital Impact
Connect, support, participate
Best Practices with Tweets
• KEATS: support, fire-fighting, redirecting • Research, discussions & networking • Everyday tasks & news
• 3 tweets per day • Outward focus • Announce news & events • Connect to blog posts • Participate in the back-channel • Disseminate research
Make CTEL more approachable Monitor mentions of KEATS Respond or redirect issues Not just re-tweets: initiate discussions Increase networking
Digital Impact
Broadcasts, tutorials, interviews
YouTube
• Interviews & guests • Tutorials & mini-guides • Lectures & workshops • Student experience
Best Practices with YouTube
mobilize
Enriched resources Project overviews and progress Events advertising & coverage Social context
Digital Impact
? But wait…
There’s More!
Slideshare, Delicious
Slideshare & Delicious
• Add social media accounts to email signature • Integrate with CPD sessions • Promote
• internally through workshops • externally though business cards and
networking
Channels Promotion
What’s Your Message?
Recommended