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Signal
from the
Stream
How social technologies are changing
business.
Eugenie van Wiechen
http://nl.linkedin.com/in/eugenievanwiechen
2
1. What just happened?
2. Relevancy: Signal from the Stream
3. Implications for businesses
3
Web Pages Indexed
3,000X
(In MM)
4
1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2010
Portals
Search Engines
Social Networks
Three Waves
5
Wave 1: Portals
6
7
Wave 3: Social Networks
8
24 hours of video / minute
200,000,000 blogs
50,000,000 tweets / day
1,000,000,000 content shares / day
9
The Signal from the Stream
10
Platform Connections Killer App
Social UtilityFriends, Family &
Colleagues
Status,
Social Gaming &
Photo Sharing
Public
Communications
Fans &
Followers
Real time
Micro-blogging
Professional
Network
Colleagues &
Business
Contacts
Professional
Identity,
Connections &
Insights
1. Critical Mass
2. Context
3. Data
11
Three Dimensions of Relevancy
12
Critical Mass: Network Effect
Size of
Network
Information
CollectedValue of
Information
Member
Growth
13
Context
Personal
Professional Family
14
Data
15
Implications for businesses
It has become possible for more people to
collaborate and compete in real time,
With more people on more different kinds
of work from more different corners of the
planet,
On a more equal footing, than any
previous time in the history of the world.
Every individual
is now a business1
Every individual is now a business
• Job tenure is on the decline
• Greater access to information
• People loyal to their skills, not
their employer
• Today’s students will have 10-14
jobs before they turn 38
Source: Federal Reserve Bank
Every individual is a business
Name and reputation
Salary
Skills and experience
Network
Your brand
Your revenue
Your advantage
Your R&D, sales &
marketing departments
=
=
=
=
Anatomy of a Professional Profile: LinkedIn
6 people have
recommended Nico
Summary of Nico’s
professional
background and
competencies
Detailed career
experience
See shared connections…
Snapshot of Nico’s
current and past
occupation and
education
Profile picture must
be headshot only
How You’re Connected
shows the relationship
within LinkedIn’s network
LinkedIn Proprietary & Confidential
Decision making is
distributed and
happening faster2
Decision making: down & out
“I can be fast, but I may
make a mistake.”
“I can take my time,
but I may miss out.”
“My network can help me make informed
decisions quickly and confidently.”
Traditional decision-making supplemented by social
media
Source: Society for New Communications Research
…and faster…and more
challenging…
Decision making input
voldoende
ruimte om te bezuinigenafstemmen van zorgverlening zou al een stuk schelen
btw vereveningsfonds
beter samenwerken met elkaarbesluitvorming in de zorg anders aanpakken
Companies are
becoming more open3
Reputation management of key importance
Employees are part of the company brand
From IBM’s Social Computing Guidelines
(http://www.ibm.com/blogs/zz/en/guidelines.html )
Be thoughtful about how you present yourself in online social networks. The lines
between public and private, personal and professional are blurred in online social networks.
By virtue of identifying yourself as an IBMer within a social network, you are now
connected to your colleagues, managers and even IBM's clients. You should ensure that
content associated with you is consistent with your work at IBM. If you have joined IBM
recently, be sure to update your social profiles to reflect IBM's guidelines.
Authenticity:
1.Who recommends this
person?
2.How am I connected to
them?
Your people make your brand relevant to your customers
And your customers to other customers…
US example
The Opportunity
Leverage your own personal and authentic brand
Build relationships with prospects as individuals
create your own communities
Realize better efficiencies of collaboration
Help your company ‘own the space’
Thank you!
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