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Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com
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CROWDFUNDING for makers
crowdfunding Maker movement
$10,266,845
$1,438,765
$12,814,196
But it’s not just about money
BUILD A CUSTOMER
BASE
HAVE EARLY PROOF OF CONCEPT
MARKET YOUR IDEA
REDUCE RISK
crowdfunding lets you…
1 Tell a story
1 Show you can execute
Use visuals
Be personal
Facts tell stories sell
Demonstrate your passion
2 Do the groundwork
Calculate costs
research
Analyze risks
plan good campaign!
Delivery Delays
Unfulfilled rewards
Lose money
Unrealistic target
3 make awesome rewards
this awesome.
EARLY bird PRICING
SPONSORSHIP
NEED MORE ideas?
BUNDLING
4 Have a good marketing plan
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Build buzz
Create initial momentum
Update regularly
Manage your community
Final push
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Build buzz
Reach out online & offline
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Build buzz
Make a landing page!
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Create initial momentum
Aim for contributions on 1st day
Launch party!
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Update regularly
Prepare templates Pre-record thank you videos
Schedule Tweets
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN Manage your community
Final push
Let’s recap! 1 2 3 4
Let’s recap! 1 2 3 4
Tell a story Do the groundwork Make awesome rewards Have a marketing plan
Why crowdonomic? Local platform
Marketing specialists
Hands-on campaign support
It’s all about you
Get in touch! alyssa.reinoso@crowdonomic.com @crowdonomic www.crowdonomic.com
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