Crowdfunding at BlogHer '13

Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream

ERIN MARGOLIN, The Gay Dad Project, @ErinMargolin

JAN ZIFF, Broomstick Productions, @LoveHeckerty

KERRYN GERETY, fundraise.com, @kerryngerety

PANELISTS

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

Kerryn Gerety

about.me/kerryngerety

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

Erin Margolin – The Gay Dad Project

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

www.gaydadproject.org

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

www.gaydadproject.org

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

www.gaydadproject.org

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

www.gaydadproject.org

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

Jan Ziff – Meet Heckerty (She’s Magic!)

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

She

Kicksta

rted

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

The Good, The Bad ... and the Ugly

• Raise money — a non-traditional solution• Beyond Friends & Family — legitimacy

• Minimal Startup Cost, Limited Risk• Name Recognition• Pre-sales, testbed & marketing

GOOD

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

The Good, The Bad ... and the Ugly

• All or Nothing• You snooze, you lose• LOTS of work!• High Fees

BAD

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

The Good, The Bad ... and the Ugly

• No organic traffic for 90-95%+• Arbitrary & mysterious promotion• Big hidden cost of rewards• 44% success ... not really!• A funds collection tool

UGLY

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

And there’s one big reward!

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

"a must-have"(Unofficial Apple Weblog)

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

Shameless Plug ;-)

App Stores–Apple–Google–Amazon

Online–www.heckerty.com–@loveheckerty–/loveheckerty

#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required

Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream

ERIN MARGOLIN, The Gay Dad Project, @ErinMargolin

JAN ZIFF, Broomstick Productions, @LoveHeckerty

KERRYN GERETY, fundraise.com, @kerryngerety

PANELISTS

“BlogHer is a snake meal of

ideas in a wonton wrapper of

love. Afterwards you need a 2-

day nap, then it nourishes you

for a year.”– @debontherocks