Creative Urban Renewal Looking after

Creative urban developmentThree years after

Rene Kooyman3 June 2014

What’s going on?

Urbanisation

From industrial production to a knowledge society

Growth falters; is absent

Small and medium-sized enterprises (SMEs) of strategic value

EU Policy

Small and medium-sized enterprises (SMEs) of strategic value

' Old School ' no longer valid: innovation = needed

The economic power

of the cultural and creative

industries

Size of Enterprises

EDCCI: Page 64

2010 HKU Entrepreneurial Dimension of Cultural and Creative Industries

Talking about cities

• Demographics: aging population• Mobility: multicultural societies• Changing consumer patterns• The networks: a connected society

AbandonedIndustrial area's

Revitalisation

Spatial components: metropolis and decay

Changingperspectives:

Long-term/top-down

Bottom-up cooperativeinitiatives

Jacobs

Bourdieu

Florida

The CURE Partners

CURE-WEB.EU

Colchester Borough Council

cre8te, Edinburgh

Grundstücksgesellsch Kettwig

Stadt Hagen (Lead Partner)

Stad Brugge

Stadt Dinslaken

Lille Métropole

Dublin: Temple Bar (observer)

Utrecht University of the Arts (academic partner)

EU CURE Project

Aims to facilitate triggered growth of the creative economy in decayed urban areas in medium-sized cities in Northwest-Europe

This will be done by developing and testing the innovative transnational model ‘Creative Zone Innovator’ to plan and to develop creative zones.

The project brings together 7 project partners in Germany, Belgium, France, the Netherlands and the UK.

Creative Urban Renewal (CURE)

Aims to facilitate triggered growth of the creative economy in decayed urban areas in medium-sized cities in Northwest-Europe

Very different situations:

Tourism/heritage (Edinburgh, Brugge)

Abandoned industrial sites: Essen Kettwig(scheidshce Hallen), coal-mining areas Dinslaken, former textile industry Elbershallen, social-economical problem areas (Hagen, Lille)

Do we need a theoretical framework?

Concepts are an abstraction of reality

We cannot communicate without using concepts about the reality

Creates a certain unity in objects described and definitions

Offers a self-audit facility to ensure cohesion and appropriate conceptualisation for conclusions.

Creative Zone Innovator (CZI)

Sub-

values and Indi-cators

Scheidt’sche Hallen Kettwig

Former Spinning Mill

Closed in 1974

Public planning completed 2011

Housing area sold to an investor

Partial demolition, reconstruction and restauration

10.000 m2 for Creative Industries

Flow of Diversity / Business Modelling

Kreativ Quartier Lohberg Dinslaken

Coal mine closed in 2005

Total 40 ha with 11 heritage buildings

City Council and Investment Company develop a partner-based concept

Principles of sustainability and economic feasibility

Combine renewable energy and Creative Industries

“Idea meets Market”: Learning Lab, Creative Value Chain

Cultural Factory ElbershallenHagen

Former Textile Industry redeveloped since 2000

Public private partnership: City of Hagen

4.5 ha : first businesses commercially driven; now diversified; daycare centre, bowling alley, supermarket; and Creative Industries (music school, dance studio, Theater an der Volme)

Diversity, Business Modelling

Creative Zone 22 Hagen

Underprivileged neighbourhood

Top-down initiative

Slowing down shrinking population

Multi-cultural advantages

Co-working space

Creatve Value Chain

Lille Metropole

Textile crisis 1970; regional unemployment, poverty

Trans-national initiative; concentrating on ‘the image’

Requalification of derelict areas into AV Cultural and Creative Incubator

4 dimensions:

LL, CVC, FOD, CBM

Creative Value Chain: Screenworks Film Collective Creative desks program: incubator (CBM), Non-profit coworking and learning space (LL) for

independent workers, freelancers, start-ups, and the local community

Collaboration with private sector and academia

Creative Edinburgh

CURE-WEB.EU

ICE ICE Store: Creative OutletStore

CURE-WEB.EU

ICE Store:ICE Store is a new way of doing business. It is a not for profit social enterprise consisting of a retail store selling the work of independent artists and designers from Scotland. Everything in ICE Store is handmade giving special meaning to all of our products.

ICE Store for Creatives:Picture this: a city centre location to showcase your work, a place where you will have an audience of thousands and the support to take your talents to the wider world. A dream? ICE Store makes this a reality!

ICE Store for Customers:Don’t you hate it when you can’t get that unique dress or necklace that suits you and the occasion perfectly? Or when finding the perfect gift for a friend becomes an impossible task? ICE Store makes it easy!

Brugge: cultural heritage

Empty shopping street not viable

Now: • pop-up shop• courses • vernacular design

Brugge – „design met wortels“

Design with roots

CURE-WEB.EU

Contemporary design meets old handcraft techniques

Run workshops on knitting, making jewels with wax, old fabrics

Colchester UK

HiddenKiosk

This OneWall

First site

How is it done?

1. Identify your fundamentals: basic dimensions (learning lab, creative value chain, flow of diversity, business modeling

2. Define the Core Values

3. Identify and select Sub-values

4. Specify and select Indicators

The Toolkit

Take Time: Urban Area Development is not done on a short-term strategy

Persist: hold on to your perspective

Spread the word: communications is key-factor

Build alliances: define, discuss and re-define your projects

Learn when you move along......

Re-thinking uban policy

• comprehend the economic benefits (market and non-market) of the arts and culture

• recognise the fundamental importance of cultural value as a component of the urban value created by the cultural sector

• foster a positive climate for private sector engagement with the arts

• promote cultural policy as a core government function involving a wide range of departments including culture, heritage, education, urban / regional development, etc.

An effective urban policy will:

rkooyman@rkooyman.com

That’sthe way it’s

done!

Rene Kooyman

http://cure-web.eu rene.kooyman@ke.hku.nl