Creating business

Creating business by implementing

social responsibilityUsing traceability as a tool to demonstrate responsibility

Jan Roger Lerbukt, CEO Hermes AS

Background info on our company Hermes ASWho, what, where?

Who, what, where?Own and manage one trawler - ”Hermes”Fishing 5-6000 MT HG whitefish &

shrimps a yearTotal annual revenue approx 8 million

EURStrategy

…to be a transparent company without any secrets.

”Hermes”

One of the newest and most modern trawlers in Norway

Build 2001Length 55 meterMain engine 5 200HKDouble trawlFreezer hold 400 MT

17 man crew

TraceabilityStrategy, implementation, data harvesting and downstream traceability.

Strategy – why introduce traceability?

Initial goal; “Simplify and improve internal quality

inspections and “on board” traceability in order to reduce claims”

Strategy – why introduce traceability?Traceability as a tool to demonstrate and

prove responsibility – making business at the same time

”Transparency without any secrets”

Better to be a part of the solution than a part of the problem.

System overviewCatch diary

Hermes’internal

systems on board

(Wincatch)

Hermes’traceability

database(Wincatch andTT Navigator)

Shared traceability data

Internal traceability data

Hermes’ data:• Hermes’ website• Hermes’ TT

Navigator

TraceTrackerGTNet

Production system

Further use of traceability data made available through GTNet

Other companies

traceability data

Hardware/ softwareDatabase and GPS-

connection

Catch diary and xml-export

Processing

Manual registration of production and quality data as well as labeling

1. Catch1.1. fishing

1. Catch1.2. the first data harvesting

Registered in the catch diary on the bridge.

Started at the time of casting the trawl and stopped when hauling.

Position, time, zone etc are automatically registered.

2. Processing2.1. registering the catch

Manual registration during processing in the on board plant.

Every batch (defined as one freezer) is uniquely numbered. (ID-number)

2. Processing2.2. labeling

Automated printing of labels with GS1-128 barcodes and additional information.

Manual application of labels and packaging.

3. Uploading data

xml.-files are generated from the database onboard.

These files are then uploaded to TraceTrackers GTNet.

hermes.globaltraceability.net

4. Website

On Hermes’ website anyone can access information from the GTNet database.

Textual and graphical presentation of a selection of the data stored.

hermes-as.no/en/traceability

Creating business – who got the message?Norwegian exporter

Danish processor

The road ahead – what will follow?On board production system

More fully automated data capture?

Website (Hermes’ or others)Real-time traceability and more data made

available?Traceability downstream all the way to the

consumer?

Thank you.

Hermes ASJan Roger Lerbukt

CEO

www.hermes-as.no post@hermes-as.no

For further information please visit our website or contact me. Phone +47 776 15510. Mobile +47 417 75510)