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Mobile apps are fast becoming a primary way for brands to engage with their audiences, but their is an enormous challenge in overcoming the sheer volume of apps available and ensure your app is found and used. How can in-app messaging help brands meet this challenge?
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Creating an Omni-Channel App Messaging Solution
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The Lay of the Land
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apps in Google Play and Apple App Stores
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are added each month
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app downloads expected by end of 2017
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of apps are downloaded and used just once
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have never been downloaded at all
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Challenges
Marketing
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Acquisition RetentionPromoters
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Current Capabilities
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CallEmail Social
SMS
Users will Exit your App to Talk to you
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Good Push Techniques
Understanding your Users
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Honouring the Engagement
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Apply Best Practices
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Real World Examples
Betting Push Notification
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Why it’s gooddesigned for mobile, easy to absorbWhy it workstargeted for the user’s interests, encouraging offer
donky
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The Network
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Outbound
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Two-Way
The Possibilities are Endless!
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