Creating 1210342742950930 9

CREATING EFFECTIVE PRESENTATIONS

Effective Communication

Visual Thinking

Breaking “it” Down

Putting “it” All Together

References

effective communication

What’s ahead...

Four Main Goals of Communication Keys to Effective Communication How to Know You’re Communicating Effectively

"You can't not communicate. Everything you say or do or don't say and don't do sends a message to others.“

– John Woods

The Four Main Goals of Communication

Inform

Request a specific action

Persuade

Build relationships

Keys to Effective Communication

Know Your Subject Matter

Know Your AudienceKnow Your Audience

Know Yourself

Develop a Theme

Prepare Your Script

Select the Proper Visual Aids

Prepare a Story Board

Produce the Visuals

Rehearse – Rehearse - Rehearse

How to know when you are communicatingeffectively

visual thinking

What’s ahead...

What is “visual thinking?” Deadly Sins of Visual Presentations

Visual thinking?

Visual thinking refers to a group of generative skills that, when practiced with rigorous discipline, results in the production of novel and original graphic ideas.

When you communicate clearly, people understand. When they understand, they make decisions which

lead to actions and create results. 1993-2007 XPLANE Corp.

SOME DEADLY SINS OF VISUAL PRESENTATION

The Illegible Image

The Useless Image

The Overly Complex Image

Chart Junk

Chartoons

Ransom Note Design

Calico or Crazy Quilt Graphics

Mixed Visual Metaphors

breaking “it” down

What’s ahead...

Simple steps Short suggestions Decent images

Communication is about the transfer of emotion…

Tell your audience what they need to know

Tell a story…but not “War and Peace”

Make – and use – cue cards

Use consistent design standards – make slides that reinforce your words, not repeat them

Create a leave-behind

Create a feedback cycle

FOCUS ON CONTENTFOCUS ON CONTENT

Bullets kill.

No cheesy transitions, dissolves, goofy sounds, etc.

Don’t use handouts of your slides

Choose a plain font and stick to it

Minimize text per slide

Use font sizes large enough to view from anywhere in the room

try NOT to use fonts smaller than 28

Choose a consistent background and keep itthroughout the presentation

If you want a different background it should be used to bring attention to ONE slide

Choose one type of transition (this is not a movie)

Use complementarycolors

(colors that are opposite on the color wheel)

… if you do it right, every time they think of what you said, they’ll see the image (and vice versa).

Seth Godin

Stephen Eggleston, “The Key Steps to An Effective Presentation”, 2006“Really Bad PowerPoint”, Seth Godin’s Blog, January 29, 2007

Creating 1210342742950930 9

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