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presentation given to MA textile and MA Fashion students at NUA as part of research into practice unit 2013-14
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17 Oct 13RiPU - Course Seminar 1Design Thinking – Design Knowing – Design Research
Design Thinking – Design Knowing – Design Research
• This first seminar will question notions of research-led design practice and consider what this means for our individual project development
The activity
• Research leading to -
the contextualisation of the creative work – understanding its position.
• Research supporting -
the design process - moving from problem to solution
Design Thinking
• the ability to combine • empathy for the context of a problem• creativity in the generation of insights and solutions • rationality to analyze and fit solutions to the context
Design research
• primarily research into the process of design. • research embedded within the process of design. • context of designing and research-based design
practice. • aimed at understanding and improving design
processes and practices.
Design Thinking
• The premise is that by -
knowing the process and the methods that designers use
and
by understanding how designers approach problems to try to solve them
individuals and businesses will be better able to connect with and invigorate their ideation processes in order to take innovation to a higher level.
Design Thinking
• It looks for an improved future result. • Solution-based, or solution-focused thinking • It starts with the goal or what is meant to be achieved
instead of starting with a certain problem. • Focusing on the present and the future, the
parameters of the problem and the resolutions are explored, simultaneously.
Design Thinking
Learn
Implement
Ideation
Choose
Research
Define
Prototype
Define
• Decide what issue you are trying to resolve.• Agree on who the audience is.• Prioritize this project in terms of urgency.• Determine what will make this project
successful.• Establish a glossary of terms.
Research
• Review the history of the issue; remember any existing obstacles.
• Collect examples of other attempts to solve the same issue.
• Note the project supporters, investors, and critics.
• Talk to your end-users, that brings you the most fruitful ideas for later design.
• Take into account thought leaders' opinions .
Ideation
• Identify the needs and motivations of your end-users.
• Generate as many ideas as possible to serve these identified needs.
• Log your brainstorming/thinking sessions.• Do not judge or debate ideas.• During brainstorming, have one conversation
at a time.
Prototype
• Combine, expand, and refine ideas.• Create multiple drafts/iterations.• Seek feedback from a diverse group of
people, include your end users.• Present a selection of ideas to the client.• Reserve judgement and maintain neutrality.• Create and present actual working
prototype(s)
Choose
• Review the objective.• Set aside emotion and ownership of ideas.• Avoid consensus thinking.• Remember: the most practical solution isn't
always the best.• Select the powerful ideas.
Implement
• Make task descriptions.• Plan tasks.• Determine resources.• Assign tasks.• Execute.• Deliver to client.
Learn
• Gather feedback from the consumer.• Determine if the solution met its goals.• Discuss what could be improved.• Measure success; collect data.• Document.
The role of documentation
questioning
making reading
analysing
ana
lysi
ng a
nalysing
writing diary reflective journal
tape recordingphotographingquestionnaire
making noteswriting reviews
D
D
D
The role of reflection
• Why
• What
• Tools
HOW
what is a journal?
formatA4, 5, 6, 7, 8
phone
i pad
a journal is a place for...Recording
thoughts, ideas, observations, things
Reflecting
to gain understanding
Analyzing
to further your learning
Concluding
setting out what you have thought about
what’s in it - actual?written notes
diagrams
drawings
sketches
what’s in it - ideas?personal insight
observations
questions
speculation
the work of others
contentraw
un-thought-out observations
recorded close to the action
think police note book
reflection
stuff you have thought about
connections
notes on the unexpected
questionswhat happened?
why did it happen?
what do I think about this?
what should I do as a result of this?
how do I do this?
how to use itwrite often
note down dates and times
write freely - without hesitation
write down stuff even if its not relevant
defining practice
your making - contextual framework
social political
personal
critical/theoretical
historical geographical
institutional cultural
social context
Making and seeing an image always takes place in a social context. The way it is seen and how it is seen are culturally constructed.
Audience for work - who is included/excluded/implicated on the ways an image is produced, circulated and consumed
political context
Specific political issue
broad political issue
gender - race - ethnicity - sexual orientation - class - disability - religion
personal contextBiography - narrative of the selfparticular issues - memoriesWhat motivates/ drives you?Your particular skills as an artist/ designer/writer/photographerWhat strategies do you use when the work is not going well?How do you relate to the forces that in part condition what you know and in which you make things?
critical/theoretical context
Does your work relate to particular critical debates about contemporary art and design practices?
Is your work informed by/engaging with/contesting particular theoretical frameworks/issues?
historical context
Understand how/whether your practice relates to a tradition, with a history
How knowledge relates to periods in time.
geographical contextLocal, regional, national, international, global.
Where do you make your work?
Do you make your work in relation to a particular place?
studio home church city rural cyberspace
institutional context
MA Course - school of design
Your educational background/experience
Your professional background/experience
Your family background/experience
cultural context
In it’s broadest sense - ‘a whole way of life’ - this relates to all the other categories.
More specifically, what works of artists, designers, writers, filmmakers, photographers, musicians are important to you and your work - why?
mapping your practice
Any other contexts worth considering?
Importance
Overlapping
change - evolution of practice
Task 1
You are asked to develop a trend document which presents your thinking visually.
http://www.trendstop.com/
http://www.wgsn.com/http://www.premierevision.com/en/The-PV/Trend-forecast/Fashion-information-and-trend-forecast
http://www.fashioninformation.com/
http://www.edelkoort.com/
Locating the research activity
• research - FOR practice, where research aims are subservient to practice aims.
• research - THROUGH practice, where the practice serves a research purpose.
• research - INTO practice, such as observing the working processes of others.
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