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This presentation was given by Gulf Bay Consulting's Founder Bruce Burke at the Prepaid Press Expo. The presentation was given in the "Using Social Media" session held August 16, 2011: Paris Hotel, Las Vegas, Nevada
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CONVERGENCESocial, Mobile & Payments
Bruce Burke: FounderGulf Bay Consulting
“COMM-VERGENCE”
What Is
Convergence?
It’s Generation-M!
The Public Square 1801
Lewis Miller drew the fair of his
childhood in the drawing to the
left.
The caption reads:
Yearly Market, or publick fare.Held in the
Borough of York, June 9th, 1801
The Public Square 2011
SOCIAL VS SHOPPING
“Let’s just stay in tonight and save the money!”
NFC
Networks Rise & Fall Faster Than Ever Before!
Networks Rise & Fall Faster Than Ever Before!
Check-In: When you arrive at retail location
Impetus: Get specials, alert social network of location
Checkout when business is finalized
Merchandise Selected
Coupons & Rewards
Redeemed
Transaction Completed
MOBILESHOPPING
APPS
Chef: Tony Adams
@bigwheeltruck
bigwheeltruck.com
REASONS CONSUMERS USE MOBILE PHONE BEFORE, DURING & AFTER SHOPPING!
How many smartphones are thereworldwide
?
163
Percent
Increase
In
Usage!
Stories AboutSocial Media
MashupsSpread Virally
Using Social Media
Bruce Burke gbc@gulfbayconsulting.comMobile: (727) 612-5775
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