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Slides from my talk on content Paywall Strategies for the eZ Publish "Web First" launch event at the PPA in London.
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Experts in eZ Publish consulting & development
“Web First” Publishing – PPA November 2011
Presenter: Tony Wood, Founder
Paid Content Strategies
“Stay committed to your decisions, but stay flexible in your approach”
various people claim this
Experts in eZ Publish consulting and
developmentVisionWT.com
➜ Paywall strategies
– tease– glass– metered– time– license
➜ Content flexibility
– eZ Find | eZ Recommend | eZ Odoscope
“Web First” Publishing – PPA November 2011
What will you take-away
100’s of eZ projects
9 Years of experience
Publishing focus
Longest UK partner
Strategy
Analysis/Consulting
Development
Support
Training
Experts in eZ Publish consulting and
developmentVisionWT.com
➜ Show no articles
➜ Show only first paragraph
➜ Rest subscription based
Tease paywall“Web First” Publishing – PPA November 2011
VisionWT.com
VisionWT.com
VisionWT.com
Experts in eZ Publish consulting and
developmentVisionWT.com
➜ Show selected pages for free
➜ Pages picked by
– editor– system– taxonomy
➜ Rest subscription based
Glass paywall“Web First” Publishing – PPA November 2011
VisionWT.com
Experts in eZ Publish consulting and
developmentVisionWT.com
➜ Free pages are on a meter after register
➜ Meters:
– number of pages– amount of time : minutes/hours/days– ads watched
➜ Rest subscription based
Metered paywall“Web First” Publishing – PPA November 2011
VisionWT.com
VisionWT.com
Experts in eZ Publish consulting and
developmentVisionWT.com
➜ Older content for free
➜ Subscription based:
– Hour– day– Week
Time paywall“Web First” Publishing – PPA November 2011
VisionWT.com
Experts in eZ Publish consulting and
developmentVisionWT.com
➜ Entire site is locked down and you buy a license
B2B Site license“Web First” Publishing – PPA November 2011
Experts in eZ Publish consulting and
developmentVisionWT.com
Summary“Web First” Publishing – PPA November 2011
eZ Publish give you flexibility
Choose the business models you want
eZ Find to search content
eZ Odoscope to demonstrate who uses content/license
eZ Recommend to display the right content
VisionWT.cominfo@VisionWT.com
+44 207 354 4300
How to find usVision with TechnologyAberdeen Centre Unit 18AS22/24 Highbury GroveN5 2EALondon
Tony Wood
tony.wood@visionWT.com
@tonywood
How will you create your vision with technology?
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