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This webinar was held on June 17, 2014. To view the video recording of the webinar, please visit: https://attendee.gotowebinar.com/recording/8376234970848030722 Presented by LeisureMedia360 Sponsored by the Virginia Tourism Corporation and the Virginia Hospitality and Travel Association.
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Sponsored by The Virginia Tourism Corporation, The Virginia Hospitality and Travel Association and LeisureMedia360
Welcome to
Content Marketing and Tourism with Joe Pulizzi!
One lucky attendee will win an All-Access Pass to the Content Marketing World Conference & Expo in Cleveland, Ohio on Sept 8-11! (Note: You must attend the ENTIRE webinar to be eligible.)
LeisureMedia360 has three loves. Our customers, our employees and the products we deliver to our industry. All of us at Leisure look forward to working with you on your project. Leisure is an experienced, trusted publishing partner for local, regional and statewide travel, leisure and tourism clients. We’d like to count you among them.
About LeisureMedia360
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Content Stuff
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sodahead.com
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5 Elements
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• CMO Gas Station Example
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Create Your Mission Statement: - Defined Audience - Deliver - Outcome
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Tourism Australia1. Content and Social Owners Inside the
Organization2. Actively Share Visitor Content – Friday Fan
Photos on Web (republish on FB and Pinterest)3. Influencer Fans Take Ownership – Facebook4. 95% of Content Is Not Theirs5. Develop a Consistent Publishing Schedule6. Each Social Channel Has a Different Why and
Story7. Focused Energies on Those That Already Were
Passionate about Australia
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