Content Marketing Platform Overview

Start fusing the engagement of content marketing with the

e�ciency of programmatic technology.™

AUDIENCEage, demos, job title,

purchase intent

GEOGRAPHICDMA, city, state, country

CONTEXTUALkeyword, category

PREMIUM PUBLISHERS

CROSS DEVICEdesktop, mobile, tablet

CONTENT DISCOVERY P

LATF

ORM

S

NATIVE AD P

LATF

ORM

S

OWNED M

EDIA

SOCIAL PLATFORMS

TARGET DISTRIBUTE

CREATE

ENGAGEMENT

VIEWABILITY

TIME SPENT

a

THE PLATFORM FORSTORYTELLING AT SCALE

sales@pulsepoint.com • pulsepoint.com

HERE’SHOW

TELL YOUR STORY

Got content?

Upload it to our platform

Need content?

Tap into our content

network to create

original, custom content

that aligns with

your strategy and

audience.

FIND YOUR AUDIENCE ANYWHERE

Our proprietary

contextual & audience

targeting technology

gets your content

infront of the audience

you want & across any

screen.

COLUMBIACASE STUDYColumbia Sportswear utilized PulsePoint’s

Content Marketing Platform to increase

brand awareness promote their original

content & blog. In just 8 weeks our platform

exceeded campaign expectations.

OPTIMIZE FOR GREATER RESULTS

Not all content

performs equally. We

closely monitor & adjust

your campaign

content, formats and

channels to maximize

performance and return

on investment.

GAIN ACTIONABLE INSIGHTS

We provide extensive

performance &

engagement metrics

across each channel so

you have the insights

you need to enhance

your campaign &

strategy.

sales@pulsepoint.com • pulsepoint.com

more time spent engaging

with Columbia’s content

(versus industry benchmark)3X

total active timeHOURS989

CAMPAIGN SUCCESS

225%increase in video views(since the beginning of campaign)

DISTRIBUTE CONTENT PROGRAMMATICALLY

Our programmatic

platform scales your

content across social

media, native & content

discovery platforms and

premium websites for

optimal reach and

engagement.

(audiences were exposed to content)

pulsepoint.com • sales@pulsepoint.com • pulsepointbuzz