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Keynote Presentation on the Role of Content in the Enterprise and new Systems of Engagement I gave at the Red Hat Summit in Boston on 4 May 2011
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Content - A Story
John Newton, CTO
@johnnewton#Alfresco#RedHat
O nce upon a time, a long, long time ago,all IT was owned by the Firm…
ALL YOUR COMPUTER ARE BELONG TO US.
A nd IT was controlled by a “Priesthood” of highly intelligent, logical people…
Your Worship! Once I get the Maven build
done, I am going to deploy it on
the Cloud instance with
multiple shards!Man! You are awesome!!!
A nd they controlled and centralizedall applications and data…
Courtesy of John Mancini – AIIM.org
A nd technology would flow from the Fortune 1000…
Large orgs
SMEs
Home office
Consumer
Courtesy of John Mancini – AIIM.org
Command and controlCommand and control
Systems of Record
Transaction-orientedTransaction-oriented
Document-centricDocument-centric
Limited deploymentLimited deployment
Central IT-provisionedCentral IT-provisioned
A nd these applications knew what they were good at…
If they know what’s good for
them!
Courtesy of John Mancini – AIIM.org
B ut these applications had no sense of styleand their presentation was not very pleasant…
We have Cinderella doing
all the data entry tonight!
He he he!!!
Cinderella’s Step Sisters
A nd their user interfaces were very powerful,but not very user friendly…
B ut powerful forces of good were at work…
Moore’s Law
Internet
Mobile
Social Networks
Cost
A nd cheaper technology had new peopleusing the technology…
To
Feeling Likes touch
interfaces Visual Warm and
interactive
From
Logical Concrete Not very friendly Probably has a
Blackberry
Left-brainedThinking
ObjectsAnalysisLinearLogicalPastFactual
Right-brainedFeeling
PeopleConnectionsSpatialArtisticFutureConceptual
Image:WIRED Magazine Issue 13.02 – Feb 2005
A nd cheaper technology had transformed the typical user from left-brained to right-brained…
EveryoneElse
Programmers
A nd the right-brained people transformed their technology and their applications…
Future
People
Connections
Spatial
Artistic
Conceptual
The Majority of Users
Mobile
A nd most people all cheered this new technology…
A nd technology became democratized…
Yes We Can!...Play Angry Birds!
B ut this lack of control made some people very angry…
I hate it when he plays
Angry Birds!You’re Fired!!!
Photo source:http://www.flickr.com/photos/notionscapital/
A nd the technology
touched everyone from their homes
to their workplacesA nd the users
would ask, “Why do I feel so
powerful as a consumer and so
lame as an employee?”
A nd IT started to lose control,especially based upon age
differences
18
IT Users
Inside the Enterprise Outside the Firewall
Good Heavens!Put that Tweet in a
Repository!
Chill Gramps!We don’t need
you anyway!
A nd users asked why can’t they have their right-brained applications in the enterprise???…
Collaboration
Social Media
Video
Mobile
Real-Time
Some images from Gartner PCC – Apr 2011
B ut Enterprise IT was not ready for…new generation of
workersnew types of
devices and content
B ut the CIO didn’t know what to do…
• “Nobody has figured this out”
• “There will be a need for the consumer-based technologies.”
• “The workforce coming in will have different expectations.”
• “The whole industry is changing and changing very fast.”
•“Whether the CIO wants it or not, it is coming in”
Survey conducted by AIIM – Aug 2010
20 CIOs interviewed9 different industries
A nd then the Revolution happened…
for the enterprise!
Aand
http://www.youtube.com/watch?v=Kav0FEhtLug
A nd Systems of Engagement emergedthat worked the way users wanted to work…
Courtesy of John Mancini – AIIM.org
A nd the applications became more social and right-brained…
Real-time
Comms
Productive Consumer-like More Social
Rich Media Connected to favorite apps
A nd Social created more Content and more Content led to more Social…
Content is the Conversation
…
A nd users with this Content led to…Engagement Participation
Explanation
Quality
Results
A nd it wasn’t just your parents’ “documents”…
● Video, Audio and Photographs
● Real-time Market Analysis
● Real-time Meeting Minutes
● Whiteboards● Customer
Stories
B ut sometimes things can go wrong…
It says I need to enter my credit card
again!?!
A nd security could be a real issue…
Mr. President!They’ve taken over
your Facebook account!!!
Command and controlCommand and control
Systems of Record
Transaction-orientedTransaction-oriented
Document-centricDocument-centric
Limited deploymentLimited deployment
Central IT-provisionedCentral IT-provisioned
W hich is why left-brained and right-brained services started helping each other
Systems of Engagement
Interaction-oriented
User-centric
Ubiquitous deployment
Self-provisioned
Open and accessible
Courtesy of John Mancini – AIIM.org
A nd they integrated through Mash-ups, REST, Standards and Service-Oriented Architecture…
Content Services
UI & PortalServices
Search & Discovery
Collaboration & Social Services
Process and Workflow
Communication
W hich led to architectures that build right-brained apps on a strong foundation…
Information Workplace Platform
UI & PortalServices
CMIS BPMN 2.0JSR-286 Open Social
On Premise
Mobile Distribution / Syndication
Superscale Data
Superscale Storage
ERP
In the Cloud
Desktop Web Site
Rich Content Mobile Social
Integration HTML5
Content Services
UI & PortalServices
Search & Discovery
Collaboration & Social Services
CMIS BPMN 2.0JSR-286 Open Social
Process and Workflow Communication
Social Networks
CRM
A nd CMIS helped to deliver Content to all the new (and old) applications…
Drupal
SharePoint Confluence& Jira
Jive
LotusConnections
JBossPortal
Content plus…• Metadata• SQL-like queries• Holders• Relationships• Fulltext• REST or SOAP
Web Sites
Dropbox
SAP
A nd the users celebrated the new applications…
U nfortunately, Microsoft sort of got itand exploited this trend…
From SharePoint 2007
Left-brained
ToSharePoint 2010
Right-brained
A nd there is always somebody up to no good!!!…
36
I will destroy these
Open Source people!!!
A nd they used this platformto enforce their own will…
Operating a rogue Linux machine!
Apologies to the Times Cartoonist Peter Brookes
B ut Open Source proved a formidable foe,removing the Lock-in and opening the
Architecture…
Customer
Developer
PartnerMarketer
Tester
Mgmt
SupportEngineer
Internetand
Community
BloggerCode
Open Source
DeveloperDevelopment(Bugs)
ProductMgmt
Support
Sales
MarketingAccounts
Reception
QA
CustomerCustomerCustomer
PartnerPartner
Partner
Media
Shipping
Closed Source
39
F ortunately, some companies saw through thisand used Open Source…
Why Does Alfresco Win?Enterprise customer survey – June 2010
L ike at this Construction Materials Firm…
● Over $30B in revenue● Over 200,000 users● Dozens of countries● Integrating best
practices and products across divisions
● Use Social to eliminate email and foster communication
● Alfresco delivers specifications and captures results of collaboration
O r this System Integrator in their Client Engagements
Over $15B in revenue Improve productivity Accelerate
communications in and between projects
Integrate into Software Development (Confluence and Jira)
Project Office Social System (Jive)
Integrated to client and operational documentation in Alfresco
A nd right-brained applications helped transform the business…
Communication Content
Processes
People
Context
Sales &Marketing
Products & Logistics
EnterpriseApps
Strategy
43
W hich led to Conversations between Employees,Customers and the World…
You
YourProduct or
Service
Your Team Customers
Whole MarketOther Departments
OperationalIdeas
ProductIdeas
CompetitiveInfo
Self-Help
Content
W hich helped the right-brained employees and left-brained IT grow revenue!
Courtesy of John Mancini – AIIM.org
A nd everyone got along, interoperating!
Content is the real king,
Your Royal Highness!
I have seen the error of
my ways!
A nd they all lived happily ever after…
The open platform forsocial content management.
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