College of Agriculture Facebook Tutorial

College of Agriculture Facebook Tutorial

Building Your Facebook Audience

How to increase your “likes” and build social media networks

Viewing Your Current Audience

This is the number of people that “like” your page – your total audience

This is a short list of the pages you like.

By clicking “See All” you can see all the pages.

Building a Facebook Audience

“Liking” other pages is the best way to have access to information and to build your audience Pages you like the more pages will like

you

Increasing Your “Likes”

Find pages on Facebook that are relevant to your audience and start liking them Other Auburn pages College of Agriculture pages from different

schools Alabama Agriculture pages United States Agriculture pages Agriculture Companies State Legislators

Increasing Your “Likes”

You can add a “Like” button to your Facebook page on any HTML website

Go to http://developers.facebook.com/docs/guides/web/ for more information

Increasing Your “Likes”

You can add a “like” button to your email signature

Instructions can be found here: http://www.slideshare.net/akstout18/how

-to-add-social-networking-buttons-to-your-outlook-email-signature

Increasing Your “Likes”

You can also use QR codes on various marketing tools to bring a more technologically savvy audience to your page Try this QR code to the College

of Agriculture Facebook page!

You can do this by downloading a QR code reader app to any Smartphone

For my Droid I use the app QR DroidQR Stuff.com is a great resource to make QR codes:

http://www.qrstuff.com/

ContentHow to find valuable content for your Facebook audience

Facebook Content

There are 2 ways to provide content to your audience

1. Sharing Content Sharing is easier, it is simply reposting

information from other users2. Original Content

Creating your own post from pictures, links, video and text

Sharing Content

Facebook allows you to share content from other users with your friends.

The best place to find content to share is on your “News Feed” on the “Home” tab Clicking

“Home” at any time will bring you to this page

Sharing Content

The Newsfeed shows a variety of posts from all of the pages you “like”

From the Newsfeed you can find content to share on your page.

By clicking Sort you can choose to view Top Stories or Most Recent.

Top Stories: the stories that have been the most popular (most likes, shares, comments)Most Recent: the most recent posts sorted chronologically

Sharing Content

Go through the Newsfeed daily to find content that your audience may find interesting Sort the Newsfeed ▪ first by Top Stories ▪ then by Most Recent

Try to share at least 3 posts from other users daily

Sharing Content

When you find a post you want to share, click the Share button on the options under the post

Click “share”

Sharing Content1. 2.

3.

1. When you click the share button this box will pop up.

2. Write a message that personalizes the information to your audience. • Notice how the college of ag

is mentioned here.3. Click “Share Photo”4. The post will appear on your wall

for your audience to see!

4.

“Click!”

Original Content

Original Content takes more time but is more personalized to your audience

The benefits of Original Content are: More personal to audience Allows for you to promote your organization▪ Events▪ Awards▪ Photos▪ Basically a way to brag

More engaging to the audience

Engaging your AudienceHow to make sure your page has interesting and engaging Original Content.

Engaging Information

Your Facebook page should inform your audience, but it should also engage them.

Photos, videos, links and contests are ways to inform and engage!

UGA’s College of Agricultural and Environmental Sciences Facebook page does a great job of engaging their users.

Original Content – Engaging Posts

Share a monthly recipe from Ag Illustrated Ask people to share their favorite recipe!

Ask people questions Ex. What is your favorite booth at Ag

Roundup this year?

Original Content – Engaging Posts

“Fill in the blank” posts encourage people to be creative and interactive.

For example, you can post a fill-in-the-blank question such as My New Year’s resolution is _____.

Post a picture and ask people to come up with the best caption.

Original Content - Photos

Facebook users love photos Make an effort to include a photo

with most of your posts If you cannot use a photo, make sure

you embed a graphic or a link to your post

AVOID POSTING WITH TEXT ONLY!!

Original Content- Photos Pair an announcement with a photo This allows your announcement to

stand out better than text alone on the newsfeed

See how ALFA used a picture to draw your eye to the post about Food Day?

Even though the picture did not contribute any additional information!

The short text from the NCBA gets lost on the newsfeed. Users are less likely to read it.

Ideas from UGA

Photo Riddle of the WeekEvery Monday, they post a zoomed in photo and ask their audience to guess what the photo is!

•Users, comment to guess what the picture is.•When a user gets it right, they are instructed to email someone to claim a prize!

Photo Contest - Crowdsourcing

Create a photo contest to win a prize Photo contests can:

Promote an event like the Sunbelt Ag Expo

Collect photos for a website or database Crowdsource photos for an event that

you cannot photograph on your own ▪ Example: FFA national convention in Indiana

Photo Contest - Crowdsourcing

UGA used a photo contest to promote and document the Sunbelt Ag Expo

The prize was a chance to win a signed football

They also suggested using smart phones