Collaborative Brainstorming for Better UX Workshop

Collaborative Brainstorming for

Better UX

jessicaivins@gmail.com@jessicaivins

Jessica Ivins

http://aweber.jobs

http://aweber.jobs

What is User Experience (UX)?

How Someone Feels About Using a Product or Service

Designing the Hospital Visitor Experience

Surgery at Cooper Hospital in Camden, NJ

Good Design Doesn’t Happen by Accident

What Do UX Practitioners Do?

“I make websites easy to use.”

Working With Others to Solve Design Problems

It’s Not Just About the User

Business Goals

User Needs

Technical Constraints

UX

Understanding Your Audience

Americans Love Cup Holders

Americans Love Cup Holders

How Do You Understand Your Audience?

How Can You Understand Your Audience if You Can’t Talk to or

Study Them?

Workshop Exercise

Kevin M. Hoffman

Better Meetings & Collaboration http://www.kevinmhoffman.com

Meet Our Client

The Problem:De"ne a New Mobile Strategy

Mobile = Phones, Tablets,

iPods, eReaders, etc.

Client Goals

• Make Mobile Purchasing Easy

• Facilitate Sharing of Petsmart Content Through Mobile

• Keep Customers Coming to Brick & Mortar Locations

• Engage Customers with Services, Not Just Merchandise

• Improve Brand Presence

Not Just Pet Supplies

• Adoption

• Grooming

• Training

• Boarding

• “Doggy Day Camp”

Sorry, No Budget for User Research

We’ll Gather What We Know About Our Audience

Off the Cuff Ideas

Write Down 5 Ideas for a Mobile Strategy

Let’s Brainstorm Ideas

Goal: Brainstorm Ideas for Mobile

Strategy

First, We’ll Be Generating Ideas on Our Own

Quantity, Not Quality

Be Creative with Ideas!

Let’s Humanize Our Users So We Can Brainstorm on Their Behalf

Ben, Law School Student

Ben’s a student on a shoe string budget. He and his long term girlfriend are moving in together to save money.

His 20 gallon freshwater "sh tank has a tiny crack at the top & he’s hoping he can move it into his girlfriend’s place without breaking it. He’s also low on "sh food.

What Would Ben Want to Do At the Store?

• One Idea Per Sticky Note

• Write With Sharpies

• Keep Ideas Brief, Technology-Agnostic, Speci"c

Periwinkle

• No: Look for Pet Food, Look for Pet Food on iPhone

• Yes: Find Fish Food on Sale, Find “Fishy Coupons” Hidden Throughout Store

Pink

Ben, Law School Student

Ben’s a student on a shoe string budget. He and his long term girlfriend are moving in together to save money.

His 20 gallon freshwater "sh tank has a tiny crack at the top & he’s hoping he can move it into his girlfriend’s place without breaking it. He’s also low on "sh food.

What Would Ben Want to Do Before Arriving At the Store?

Pink

What Would Ben Want to Do After Leaving the Store?

Pink

Kim, Physical Therapist & Mom of 2

Kim’s 10 year old yellow lab, Charlie, is starting to show his age.

He’s been sick lately and she’s trying to "nd time for a vet appointment. She’s wondering if there’s anything she can buy or do to help him in the meantime.

What Would Kim Want to Do Before Arriving at the Store?

PurpleSeafoam Green

Kim, Physical Therapist & Mom of 2

Kim’s 10 year old yellow lab, Charlie, is starting to show his age.

He’s been sick lately and she’s trying to "nd time for a vet appointment. She’s wondering if there’s anything she can buy or do to help him in the meantime.

What Would Kim Want to Do At the Store?

PurpleSeafoam Green

What Would Kim Want to Do After Leaving the Store?

PurpleSeafoam Green

Kathleen, AccountantKathleen just got her "rst apartment and is excited to adopt a cat. Her family had to get rid of their cat years ago when they realized her younger brother was allergic. She has no cat food or supplies yet.

She wants to make sure she gets a really friendly and lovable cat.

What Would Kathleen Want to Do Before Arriving at the Store?

Seafoam GreenPurple

Kathleen, AccountantKathleen just got her "rst apartment and is excited to adopt a cat. Her family had to get rid of their cat years ago when they realized her younger brother was allergic. She has no cat food or supplies yet.

She wants to make sure she gets a really friendly and lovable cat.

What Would Kathleen Want to Do At the Store?

Seafoam GreenPurple

What Would Kathleen Want to Do After Leaving the Store?

Seafoam GreenPurple

Let’s Get Into Groups

As a Group

• Put All Your Stickies on the Wall

• Group Similar Stickies Into Clusters

• Put Duplicates on Top of Each Other

• Color Doesn’t Matter

PeriwinkleLabel Each Cluster with a Periwinkle

Sticky

Everyone in Your Group: Put a Dot on 1 Task You Feel is Important

Everyone in Your Group: Put a Star on One Important Task that

Surprised You

Share Out!

Discuss Dots and Stars

Tell Us About Your Process

How Can a Mobile Strategy Support these Tasks?

Dotted & Starred Stickies

How Can We Use This Exercise at Our Jobs?

With Your Internal Team?

• Crowdsource Ideas

• Generate Ideas on Behalf of Users

• Bring People Into Your Process

With a Client?

• Learn their Perspective of User Needs

• Compare Client Perspective to Research

• See Dissenting Viewpoints/Opinions

• Bring the Client Into the Process

Wrapping Up

How Do I Learn More About UX?

Get Involved In Local UX Groups

UX Books

Podcasts & Articles

Podcasts

• UIE Brain Sparks http://www.uie.com/brainsparks/topics/podcasts/

• The Big Web Show http://5by5.tv/bigwebshow

UIE Brain Sparks Podcasthttp://goo.gl/vexl

UX Publications

• User Interface Engineering (UIE) http://www.uie.com/

• A List Apart http://www.alistapart.com/

• UX Magazine http://uxmag.com/

• UX Matters http://uxmatters.com/

• Adaptive Path http://adaptivepath.com/ideas

• 20 Tips for Your Next Moderated Usability Test http://goo.gl/zD9bvt

• How To Conduct A Usability Test On A Mobile Device http://goo.gl/DRBFs

• Recruiting Better Research Participants http://goo.gl/NuEdp

• Unmoderated, Remote Usability Testing: Good or Evil? http://goo.gl/0GEi9

• How to Shop for Unmoderated Usability Testing Tools http://goo.gl/IgNGz

Usability Testing Articles

Jessica Ivinsjessicaivins@gmail.com@jessicaivins

Thank You!