View
97
Download
0
Category
Preview:
DESCRIPTION
Vicky Brock, CEO of Clear Returns, talked data, big data, big pants and the battle between IT & Marketing at the Harvey Nash CIO Survey Results event in Edinburgh. My one take away for you - data is like your underwear. Clean is best, holes can be a problem and control access... Image credits creative commons via Flickr to pinkpurse, pedro venzi, ran yaniv hartstein
Citation preview
Data – the new battleground between marketing & IT?
Vicky Brock, CEO @ClearReturns www.clearreturns.com
Vicky@clearreturns.com @brockvicky www.clearreturns.com
“give us your datas” Especially
the big ones
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Incomingalert50 API reqs10 new tags 3 new SIsSeveral cloudsAnyone seen our big data.... ?
Anyone else feeling a bit squeezed?
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Only 30% of CIOs have “very strong” relationship with marketing
Vicky@clearreturns.com @brockvicky www.clearreturns.com
If marketing increasingly own digital, should they own data?
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Variety?Volume?Velocity?
Big data = pants
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Clean is best
Holes = bad
Controlling access is a good thing
Recommended