Clash of Clans: Secrets of Success

Michail Katkoff

michail.katkoff@supercell.nettwitter: @m_katkoffblog: deconstructoroffun.blogspot

Clash of Clans: Secrets of Success

Michail KatkoffMasters Degree in International Business

Born: Leningrad, USSR

Да, я говорю по-русски

2010 2012 2013

Topics

1. Our Games

2. Clash of Clans

3. From the Concept to the Launch

4. The Elixir of Success

Q&A

Supercell

Founded in June 2010 by a small team of game industry veterans

$15M of funding +70 people, offices in Helsinki and

San Francisco

Our Games

Tablet First Free-to-Play Social

7Confidential and Proprietary

Upgrade Barracks

Upgrade Town Hall

Upgrade Gold Storage

1 Days to Construct1 Days to for Gold

6 Days to Construct4 Days to for Gold

4 Days to Construct5 Days to for Gold

30min to Train

- Gold

an Interdependent Economy

Visual Progress

Pre production Production Soft LaunchGlobal Launch

& Rolling Updates

Pre Production

Benchmark Gameplay

Discover Vision & Theme

Fit to an iPad

Production

Soft Launch

2 MonthsStep 1 Step 2 Step 3 Step 4

First Time Flow

Economy

User Interface

Tools

Updates

Elixir for Success

Compact Teams

Game Artists

Programmers

Product Lead

Data Scientist

QA Specialist

1.

Empower the Team

2.

Community

Our own experience

Analytics

Play your game

3.

Listen to our players

Interact withyour Players

4.

Спасибо

Michail Katkoffmichail.katkoff@supercell.nettwitter: @m_katkoffblog: deconstructoroffun.blogspot

The Success Factors

1. Compact Team2. Empower the Team3. Play your Game4. Interact with your

Players