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A look at Social Media with the North Staffordshire and Cheshire CIPD branch including analytics, sentiment analysis and integration.
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Social Media CIPD Workshop
2
Philip Oakley
Outserve Limited
http://uk.linkedin.com/in/philoakley
http://about.me/philoakley
Blog
@PhilOakleyfrom
@OutserveWeb
#CIPD #socialmedia
Social Media should be
•Goal Oriented
•Trackable
•Integrated
2012 social media marketing industry
reportGenerating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
85%
69%55%55%58%
Search#CIPD
CIPD Groups
Posting Tools
•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
Metrics=
Analytics
Superhuman Strengths
60% of companies will
monitor employee social
media use by 2015
Social Media Tracking
Sentiment Analysis
Integration
Social CRM Tools
CRM and HR
Social Media should be
•Goal Oriented
•Trackable
•Integrated
7 tips for
Invest in your profile Recommend/Endorse People Ask for Recommendations Join Groups (CIPD/UKITA) Ask and Answer questions Don't link for the sake of it Link to me - www.linkedin.com/in/philoakley
7 tips for
Use a Twitter Client (Hootsuite) Use Twitter Search Follow People Engage Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
7 tips for
Don't add friends for Business Use Business & Fan Pages Link Content (Twitter, Youtube, Blog
posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook
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