Lesson:Whoever can handle the quickest rate of radical
change survives the fight.
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How can we engineerthis outcome?
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1. Small loops (small teams)
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1. Small loops (small teams)2. Communicate high-level
intent
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Central(Authority(
OODA(
High3Level(Objec9ves(
High3Level(Objec9ves(
OODA( OODA( OODA(
OODA(
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Although al Qaeda's decision-making loop was quick, their ability to apply that in a systemic manner was slow because it would take weeks or months to put together a dramatically staged event like a bomb attack in a crowded market. And that often gave the coalition the ability to counter the insurgent’s efforts.
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“So by the time the surge comes along, what [Gen. David] Petraeus did, which was brilliant, was to decentralize our own OODA loop, if you will, by delegating the responding authorities down to brigade and, in some cases, battalion level,” Scales said.
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“The enemy was still stuck with a classical Maoist-type of decision-making apparatus while the coalition had a much more streamlined decision-making apparatus that allowed them to react very quickly on the street.”
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Central(Authority(
OODA(
High3Level(Objec9ves(
High3Level(Objec9ves(
OODA( OODA( OODA(
OODA(
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Self-service access shrinks the loops
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Cloud enables smallgroups to create“fast transients.”
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What sort of IT cost reduction should we expect from cloud computing?
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1865
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William Stanley Jevons54
When would Britain exhaust its coal mines?
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Greater Efficiency ➡ More Consumption
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The Jevons’ Paradox
Greater Efficiency ➡ More Consumption
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?59
The Jevons’ Paradox
Greater Efficiency ➡ More Consumption
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The Jevons’ Paradox
Greater Efficiency ➡
More Consumption
New Applications
New Applications ➡
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Cloud may make individual workloads less expensive.
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Cloud may make individual workloads less expensive.
But you’ll use more, and thus costs will increase in