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•Semiosis happens best when a need to communicate
•Context is everything, without it = aberrant decoding
•Open texts without cluescan always be misconstrued
•People can be threatened by a sense of the unknown
•Intrigue, intoxication, and a rhetoric are not enough
•Semioticians are lonely, atomized, isolated, outliers
•We’re much stronger when we communicate together
•Cannot be passive, expecting others to be interested
Some learnings from this approach
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