Choosing the Right CMS for Your Business & How Tendenci Can Generate More Revenue

Content Management Systems

Which one is right for you?

So what is a CMS?

And why is it relevant to me?

According to BusinessDictionary.com…

• Content Management System (CMS) – A software application used to upload, edit, and manage

content displayed on a website. A content management system can perform a variety of different tasks for a website including regulating when content is displayed, how many times the content is shown to a specific user, and managing how the content connects or interacts with other elements of the website. This software also enables less technical individuals to manage content on a website easily without having an extensive coding background.

Puts you in the driver seat…

of your website

So what are the benefits of a CMS?

And how would it benefit my business?

No Coding Knowledge

Gives you the ability to add

and edit content

without prior knowledge of

coding!

WYSIWYG

RICH Media

Easy Access to SEO info

Why Invest in a CMS?

Quick Recap:

– Saves you time– Easily update your website without

having to be a developer or know html– Dynamic and real – time content– Rich media– Search Engine Optimization

Schipul’s Motto

“Ease of use changes behavior”

Over 1200+ CMS options

• Today we will be focusing on just 2:

1.WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated

2.Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available

Open Source Options

• What is open source?– Open – source: A main principle and practice

of open-source software development is peer production by bartering and collaboration, with the end-product, source-material and documentation available at no cost to the public. – Wikipedia

• WordPress and Tendenci are both open source

How does Open Source affect me?

• Open source allows you to host your website elsewhere

• It also leaves the chance for outside development:– Plugins– Add ons– 3rd party editing

• *Overall more flexibility

WordPress

• Used for websites with basic content updates like posts, pages and basic categorization; easily integrated

WordPress: Easy Install

• GoDaddy’s One Click Install

http://www.ehow.com/how_4791402_install-wordpress-godaddy-hosting-account.html

WordPress: Blog and Website

• Use WordPress to power your website and blog without having to setup two different websites

www.stetsonassociates.com www.stetsonassociates.com/blog

WordPress: Templates

• Thousands of template options out there, for example:– Themeforest – www.themeforest.net– Woothemes – www.woothemes.com

WordPress: Plugins

• Extended functionality and access to over 18,000 plug-ins

WordPress: Plugins Example

WordPress: Example

Stores Rotator

Shopping CartBlog

WordPress: Things to consider…

• Limited customization to plug-ins

• Installing plug-ins will require a developer at some point

• Permission levels are limited

• Open-source is free, if you have the skill set

Tendenci

• Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available

• Originally designed for Nonprofits

Tendenci: SAAS

• The goal of Software as a Service is to lower cost

• Software that brings in more revenue for organizations

• Hosted on the cloud (Amazon)

Tendenci: Out-of-the-Box

• Core Modules

Tendenci: Calendar Events

www.schipul.com/events

Tendenci: Job Board

www.prsahouston.org/jobs

Tendenci: Photo Albums

www.culintro.com/photos

Tendenci: Stories

www.discoverygreen.com

Tendenci: Business Directory

www.houstontech.org/directories

Tendenci: Articles/Press Releases

www.milleroutdoortheatre.com/news

Tendenci: Membership Management

www.thinkla.org/membership/types

Tendenci: Newsletter Integration

• Campaign Monitor

www.campaignmonitor.com

Tendenci: Video Gallery

www.thinkla.org/videos

Tendenci: Plugins

• Flexible framework allows for custom plug-ins at a competitive cost– Ex. Staff– Ex. Architecture– Ex. Projects

Tendenci: Staff Plugin

www.schipul.com/staff

Tendenci: Things to Think About

• Limited flexibility in hosting options during development

• Higher security• Smaller community of developers• Working with the actual developers of the

software• Custom plugins

available

Let’s talk Budgets

• Budgets vary• Dependent on CMS• Dependent on complexity of your website• Ex. Schipul’s price range

Questions to Ask Yourself

1. What do I want my website to do? It’s all about the functionality and complexity of your website

2. Where do you want your website hosted?

3. What is your timeline?

4. Who will be updating my website(s) and how many will need access?

5. What is your budget?