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China Customer Engagement in Mobile Internet Time Hu Kai
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GO TO CHINAWhat you can learn from Chinese companies
1
838 MILLIONMobile Internet Users
630 MILLIONInternet Users
700 MILLIONSmart Devices
$300 BILLIONMobile Internet Market
CUSTOMER ENGAGEMENT
XIAOMI AND CO-CREATION
NO.1
210Minutes
100,000Sets
1st Jan 2012
23rd Aug 2012
6th Sept 2012
30Minutes
200,000Sets
9Minutes
150,000Sets
200SOCIAL ATTRIBUTE
FORUM
MEET UP
MI POP
MI POP
ALIBABA & SINGLE’S DAY
1min
100M
6min
1B
38min
5B
1 MONTH RETAIL SALES REVENUE
SHOPPING BEHAIVIORTIME
CUSTOMERS
5 APPAREL
2 BEDDING
ITEMS
WECHAT AND RED ENVELOPE
100,000,000Associated Bank Accounts
IN TOTAL
8,000,000
40,000,000Engaged Users
Red Envelopes Opened
31st Jan 2014
BLESSING
GAMIFICATION
TRADITION
CUSTOMER ENGAGEMENT
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