Check in to the Universe: NASA and Location Based Services Foursquare and Gowalla

Check in to the Universe NASA, Gowalla, and Foursquare

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National Aeronautics and Space Administration

Stephanie Schierholz, Office of Communications

http://www.nasa.gov/connect

Stephanie L. Schierholz

Social Media Manager, Public Affairs Specialist,

Office of Communications, NASA Headquarters

@NASA @NASATweetup @schierholz

Social Media Foundation at NASA

According to the National Aeronautics and Space Act:

• Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall— – (3) provide for the widest practicable and

appropriate dissemination of information concerning its activities and the results thereof

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

http://www.nasa.gov/connect

Connect and Collaborate with NASA

National Aeronautics and Space Administration

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First Tweet from Space National Aeronautics and Space Administration

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@NASA/astronauts

@NASA_Astronauts

@Astro_Mike

@Astro_127

@Astro_Jose - retired

@Astro_Sandy

@Astro_Tim

@Astro_Nicole

@StationCDRKelly

@ShuttleCDRKelly

@Astro_Jeff

@Astro_Flow

@Astro_Bones / @ZeroG_MD

@Astro_Wheels

@Astro_Soichi

@Astro_Naoko

@Astro_Clay

@Astro_Nicholas

@Astro_Cady

@Astro_TJ

@Astro_Ron

@Astro_Taz

@Astro_Box

@AstroIronMike

@Astro_Paulo

Tweeting from space now:

@Astro_Aggie @Astro_Satoshi

First Live Tweet from Space National Aeronautics and Space Administration

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@NASA/astronauts

@NASA_Astronauts

@Astro_Mike

@Astro_127

@Astro_Jose - retired

@Astro_Sandy

@Astro_Tim

@Astro_Nicole

@StationCDRKelly

@ShuttleCDRKelly

@Astro_Jeff

@Astro_Flow

@Astro_Wheels

@Astro_Soichi

@Astro_Naoko

@Astro_Clay

@Astro_Nicholas

@Astro_Cady

@Astro_Bones / @ZeroG_MD

@Astro_TJ

@Astro_Ron

@Astro_Taz

@Astro_Box

@AstroIronMike

@Astro_Paulo

Tweeting from space now:

@Astro_Aggie @Astro_Satoshi

National Aeronautics and Space Administration

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http://www.nasa.gov/connect/gowalla.html

http://www.gowalla.com/NASA

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National Aeronautics and Space Administration

Moon Rocks

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http://www.nasa.gov/connect/gowalla.html

http://www.gowalla.com/NASA

National Aeronautics and Space Administration NASA + Gowalla: Search for the Moon Rocks

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http://www.nasa.gov/connect/gowalla.html

http://www.gowalla.com/NASA

National Aeronautics and Space Administration

NASA + Gowalla Items

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http://www.nasa.gov/connect/gowalla.html

http://www.gowalla.com/NASA

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National Aeronautics and Space Administration

Stephanie Schierholz, Office of Communications

http://www.nasa.gov/connect

National Aeronautics and Space Administration NASA + Gowalla: Search for the Moon Rocks

• 800 items by Oct. 15

• Gowalla never had a challenge completed by so many people so quickly

• 30,000 of each item

• 4,278 followers

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http://www.nasa.gov/connect/gowalla.html

http://www.gowalla.com/NASA

Discover NASA with Foursquare National Aeronautics and Space Administration

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http://www.foursquare.com/NASA

http://www.nasa.gov/connect/foursquare.html

@Astro_Wheels: NASA Explorer

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National Aeronautics and Space Administration

http://www.nasa.gov/connect

Foursquare National Aeronautics and Space Administration

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http://www.foursquare.com/NASA

http://www.nasa.gov/connect/foursquare.html

National Aeronautics and Space Administration

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http://www.foursquare.com/NASA

http://www.nasa.gov/connect/foursquare.html

Video of @Astro_Wheels’ Check in

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National Aeronautics and Space Administration

http://www.foursquare.com/NASA

http://www.nasa.gov/connect/foursquare.html http://www.nasa.gov/multimedia/videogallery/index.html?media_id=22022681

Discover NASA with Foursquare

• 238 NASA Foursquare tips

• More than 10,000 people have unlocked the NASA Explorer badge

• 130,407 people follow http://www.foursquare.com/NASA

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National Aeronautics and Space Administration

http://www.foursquare.com/NASA

http://www.nasa.gov/connect/foursquare.html

#NASATweetup + Patch

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National Aeronautics and Space Administration

http://www.foursquare.com/NASA

http://www.nasa.gov/connect/foursquare.html

Lessons Learned

Use the service personally first

Identify the business case for your use

Identify resources for growth

Keep it active

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

Challenges of Location-Based Service Partnerships

Terms of Service (TOS) Agreements

Getting the astronauts to check in

Lack of Resources

Keeping up with the latest updates

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

“You may not have a spaceship, but your company has a fan base. They won't think of themselves as fans until they're in a room with like-minded people. They won't think of themselves as members of a community until

YOU bring them together.”

- David Rosen, @davidhrosen

(group VP, Makovsky + Company)

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National Aeronautics and Space Administration

Your Title Here 22

http://www.nasa.gov/connect