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2013: A LOOK BACK
!
THIS TIME LAST YEAR A LOOK BACK BEFORE LOOKING FORWARD CES 2014 STACY MINERO Managing Director, Content Strategy @slminero
2013: A LOOK BACK
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AS WE HEAD INTO CES 2014
…
2013: A LOOK BACK
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NOT MUCH
2013: A LOOK BACK
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BUT SO MUCH
2013: A LOOK BACK
!
THIS TIME LAST YEAR
2013: A LOOK BACK
!
APPLE HADN’T
2013: A LOOK BACK
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MOTOROLA HADN’T
2013: A LOOK BACK
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HADN’T ROLLED OUT
2013: A LOOK BACK
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HADN’T LAUNCHED
2013: A LOOK BACK
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HADN’T LAUNCHED THE &
2013: A LOOK BACK
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TAKING A BITE OUT OF APPLE WITH
2013: A LOOK BACK
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WERE STILL MONTHS
AWAYS FROM LAUNCH
2013: A LOOK BACK
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AND WOULD SELL
DURING PEAK SALES.
2013: A LOOK BACK
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THIS TIME LAST YEAR
2013: A LOOK BACK
!
THE iPAD MINI WAS JUST
2013: A LOOK BACK
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APPLE HADN’T
2013: A LOOK BACK
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HADN’T
2013: A LOOK BACK
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HADN’T
2013: A LOOK BACK
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OR ANNOUNCED
FOR IN-APP ADVERTISING.
2013: A LOOK BACK
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THIS TIME LAST YEAR
2013: A LOOK BACK
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WAS STILL
2013: A LOOK BACK
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HADN’T RELEASED
2013: A LOOK BACK
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HADN’T ACQUIRED
2013: A LOOK BACK
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HADN’T ACQUIRED
2013: A LOOK BACK
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HADN’T LAUNCHED
2013: A LOOK BACK
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HADN’T UNVEILED
2013: A LOOK BACK
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AND WAS 11 MONTHS
IN NOV 2013
2013: A LOOK BACK
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THAT WOULD VALUE THE COMPANY AT
(IN NOVEMBER 2013)
2013: A LOOK BACK
!
THIS TIME LAST YEAR
2013: A LOOK BACK
!
HADN’T LAUNCHED A
2013: A LOOK BACK
!
HAD
USERS ON MOBILE.
2013: A LOOK BACK
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AND GENERATED
FROM MOBILE ADS*
*Q4 ’12 EARNINGS REPORT
2013: A LOOK BACK
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2013: A LOOK BACK
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THIS TIME LAST YEAR,
2013: A LOOK BACK
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HADN’T LAUNCHED
2013: A LOOK BACK
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HADN’T LAUNCHED
2013: A LOOK BACK
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HADN’T TESTED
2013: A LOOK BACK
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AND HAD
2013: A LOOK BACK
!
NOW THEY HAVE
2013: A LOOK BACK
!
THIS TIME LAST YEAR
2013: A LOOK BACK
!
2013: A LOOK BACK
!
2013: A LOOK BACK
!
2013: A LOOK BACK
!
$400MM $1.1B $966MM
2013: A LOOK BACK
!
HADN’T OFFERED
2013: A LOOK BACK
!
SNAPCHAT HADN’T
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MAYBE SINCE DAILY “SNAPS”
BY THE END OF 2013.
2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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OR REVEALED
PLANS FOR
2013: A LOOK BACK
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THIS TIME LAST YEAR
2013: A LOOK BACK
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HADN’T
2013: A LOOK BACK
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OR DROVE MOBILE USERS FROM
2013: A LOOK BACK
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HADN’T PREMIERED
2013: A LOOK BACK
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SCORED ITS FIRST
2013: A LOOK BACK
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OR SURPASSED
2013: A LOOK BACK
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ON THE FRONT
2013: A LOOK BACK
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HAD YET TO BE UPLOADED.
2013: A LOOK BACK
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WAS MONTHS FROM VERIFYING THAT YOUTUBE
AND
2013: A LOOK BACK
!
2013: A LOOK BACK
!
THIS TIME LAST YEAR
2013: A LOOK BACK
!
2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
!
KATIE COURIC WAS IN
2013: A LOOK BACK
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NOW SHE’S INTO
2013: A LOOK BACK
!
THINGS MOVE FAST.
2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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2013: A LOOK BACK
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