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The speed of a start-up
The power of an enterprise
THE BEST OF BOTH WORLDS
“Software has eaten the world. The reality is
that most firms today whether they know it or
not are software firms, their competency in
dealing with software is a key part of their
competitive edge”
MARC ANDREESSEN 2011
Two areas to cover
Building software User Experience first
A practical Bimodal ITTechnology pathway
Re-arranging your concept of software
Application 1Application 1
integration
Application 1
User Interface
Business rules
Database and
Data rules
Other
systems
A traditional view of applications
Database and
Data rules
Database and
Data rules
Database and
Data rules
Business rules Business rulesBusiness rules
Business rules Business rules Business rules
User Interface application 1
User Interface application 2
User Interface application 3
API
s
API
s
API
s
The API economy = composition based applications
The building blocks of a multi-speed IT architecture
Work done in
software to
optimise a
process
Process CentricUser Centric
Work done is software to optimise data, logic & transactions
Programming based
Data Centric
Work done in
software to
optimise the
users’ workload
Scalable & Composition based
BPMLiberating the UX Liberating the Process
DC
UC PC
When existing: open up applications via APIs
When new: build scalable micro-services
Primary building blocks that enable
multi-speed IT and isolate complexity External
Bluemix
API driven
Functions
Integration (REST based)
Maximo CRM Legacy
Full functionality applications – providing every feature for power users
User Experiences
Situational / task optimised
API driven
Functions
Micro-services
Bluemix & other
Services
Syste
ms
of R
ecord
The loosely coupled application model
Process orchestration B
P
M
New work
New workNew API development
Pro
gra
mm
ing
based
Co
mp
ositio
n b
ase
d
ODM
small & managed
New work
New API development New API development
Workflows / Processes
Syste
ms
of R
ecord API driven
Functions
Integration (REST based)
Maximo CRM Legacy
Full functionality applications – providing every feature for power users
User Experiences
Situational / task optimised
API driven
Functions
Micro-services
Bluemix & other
Services
The loosely coupled application model
Process orchestration B
P
M
New work
New workNew API development
Pro
gra
mm
ing
based
Co
mp
ositio
n b
ase
d
ODM
small & managed
New work
New API development New API development
Workflows / Processes
UX
Engine
BPM tools
& Engine
Bluemix services
API managementIntegration products
Mobile platform
ODM
The solution mix that unlocks value
IaaS/ PaaS/ DevOps
NodeJS / Java /
OpenWhisk etc
Data & Mgmt
Today, the User Experience Determines
Success or Failure
How UX first fits with bimodal IT
UX
Engine
BPM tools
& Engine
Bluemix
services
API managementIntegration products
Mobile
platform
ODM
IaaS (IBM & AWS) / PaaS / DevOps
NodeJS / Java /
Micro-services etc
Data & Mgmt Security
/ M
anagem
ent
Bi-modal IT platform
Data Simulations
Business rules Business rules Business rules
User Interface application 1
User Interface application 2
User Interface application 3
API
s
API
s
API
s
How UX first works in the API economy
Personas & Scenarios
The impact of the process and the outcomes
“I can’t WAIT until the tools are live. I was in
the design sessions and the collaboration
approach was just so cool.
I hope they will be doing things in this way
for everything now”
Accelerate – Shareable App
The Accelerate app presents a new opportunity to engage with attendees to events and
other customers by showcasing our expertise and knowledge in an easy-to-use and
easy-to-share mobile app.
Fresh ideas
New content and features can be added to the app so the experience won’t end
once the event concludes.
Easily shareable
Tap the arrow in the top right corner and you can choose to share the app via:
• Text
• Social media
Engaging experiences
The app will give users access to content we have created including:
• Videos
• Infographics
• Blogs
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