Certa Pro Social Boot Camp

The Social CertaPro

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

Session 1 : The Strategy

• Social Media Introduction• 7 Steps to Building an Online

Relationship• Getting the Most Out of Social Media• 5 Ways to Combine Social with

Traditional• Productivity in Social Media

Session 2 : The Tools

• Explaining the Blog• What is this BookFace or Facebook?• Tweet away with Twitter• Are you Linked with LinkedIN?• Driving Leads through Social Media

What do people thrive on?

4 Ways Technology is Changing

Communication

Borders no longer exist

Language is Secondary

“It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to

message one another in real time, each experiencing the chat in his or her

tongue.”

-Vint CerfVP of Google

Content

The online technologies and practices that people

use to share opinions, insights, experiences, and

perspectives with each other.

BlogsSocial Networking

WikisPodcasts

Online Video

The Transition of Marketing

Communication

Activity

How do we utilize the future of

communication?

7 Steps To BuildingOnline Relationships

be authentic

Be Authentic

• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do

Break

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTools

Monitoring

• The Importance of Listening

• Custom Reputation Management

• Google Alerts

–http://www.google.com/alerts

Objectives

• Establish the Rules

• Why are you applying social media?

Strategy

• Time Productivity

• Management of Profiles

• Where are you driving the user?

• Content. Content. Content.

Tools

• What technology are you using?

• What technology are they using?

• What technology are your employees using?

• What is going to make you the most productive?

5 Ways to Combine

1. MarketingResearch

2. TraditionalNetworking

3. Integration

4. BrandAwareness

5.LeadGeneration

blogsearch.google.com

Break

Gary V Video

The Dreaded Facebook DING

• Successful Habit• Time Management• Google Calendar

– www.google.com/calendar

Time Management

• Create separate folders• 2 Email Accounts

– Brand Monitoring– Business Account

• Check social media folders twice

Organize the Email

• Capture everything with your voice• Text and email hands free• Send messages to social networks

Lunch

What is a blog?

A place to share stories and establish trust.

What is a blog?

www.wordpress.com

8 Tips to B2B Blogging

1. Tell Stories2. Incorporate Humor3. Guest Posts from Clients4. Lists. Lists. Lists.5. Make a Video6. Don’t blatantly promote yourself7. Be Authentic8. Stay Focused

Content! Content! Content!

Activity

Write out 5 blog post titles and who would read the post.

A business oriented social networking site

Mainly used for professional networking and has over 48 million registered users

in 170 industries

#1a: Your Profile

• Upload a GOOD Photo

• 100% Completion

• Use Email address as your last name

• Keyword out your profile

• Integrate! Link Your Blog

#1b: Profile

Show all your affiliations in your profile – your past companies, educational

institutions, and activities

#2: Uploading Contacts

Current Contacts

Past and Present Colleagues

Classmates

#3: Recommendations

• Recommend first

• Ask. Ask. Ask.– Use custom invite text

• Actually do it.

#4: Groups

• Join 2 Groups

• Meet People Through Group Discussion

• Ask Questions

• Consider Creating Your Own Group

#5a: Events

#5b: Events

4 Ways Events are Discovered

• Activity of Connections attending event

• Promotion through a Group

• Sharing or Recommending the Event

• Event Search

#6 Status Updates

Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all

who made it a success! 3 months ago 

#7 Applications

Blog Link

Reading List by Amazon

Events

Tweet

#8 Networking for a Lead or Strategic Partnership

Lead Generation and Introductions

Strategic Partners

#9 Utilizing Answers

#10 Connect.Connect.Connect

Break

http://www.facebook.com

What is Facebook?

5 Tips to Marketing on Facebook

#1: Your Profile

• YOUR picture• Fill out the information to 100%• Feed in other networks• The power of the photo gallery

#2: Client Connection

• Encourage current and past clients to connect with you

• Search for current and past clients using your email database

• Marketing Material Integration

#3: The FanPage

• Do not invite everyone• Easy to blast messages• Update Your Wall Regularly• Use Secondary Pages to Segment

• House Photos• Twitter• Events

#4: More Fan Page

• Community engagement• Little League• Farmer’s Market• Local Club or Golf Course

#5: Facebook Ads

• Segment ads based on age, birthday, gender, and other demographic data

• Most importantly: REGION BASED

• Pay-per-click

Break

What is Twitter?

http://www.twitter.com

Micro-blogging service that enables its users to send and

read other users’ updates known as tweets.

CocktailParty

35-49 Represent 42% of Twitter

Users

Tweets

Text-based posts of up to 140 characters which are displayed on

the user’s profile page and delivered to other users who have subscribed

to them (followers)

@

RT

DM

Profile

Background

• Give Additional Connection Points

• Picture or Logo• Give a 140-160 Description of

Yourself or Company

Tiny.Url

http://bit.ly

#

TweetUp

Eventbrite.com

Email

Search

http://search.twitter.com

FriendsEnemies

• Start by following your friends• Watch the conversation and

follow their friends• Follow industry leaders

Hootsuite

www.hootsuite.com

Web Based Application for Social Media Management

http://www.facebook.com

Where You At?Searching Based on

Location

Talk to Me Like You Love Me

Personal Messaging

Common InterestGroup Domination

Using Friend Lists

#5Sniping Competitor’s

Fan Pages

Bonus:Importing that Email

The Beauty of Twellowhood

http://www.twellowhood.com

What You Should Be Doing Tomorrow

• Create Your Social Profiles• Setup lists on both Twitter and

Facebook• Connect with Your Email Database

(Facebook, Twitter, LinkedIN)• Add 10 people to each list

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Email: kyle@getbrandswag.com

• Phone: 1-765-610-5965