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Presentation given to the Rockingham County Board of Commissioners on April 25, 2011 on Catawba County's Social Media efforts.
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MediaRockingham
County Commissioners
March 28, 2011
Lee Worsley, Assistant County Manager Catawba County, NC
OpennessCollaborationCommunityTrust
ShareContent -> Tools -> Dialogue -> Control
Users Add Value
Social Networks
BLOGS
Empower the Public
Hashtags
Crowd Sourcing
NewspapersRadio
TVCitizen
Engagement
Web Site
Voters
Meet
Gavin“Life is a Stage… Perform”
“Leading, Inspiring, & Motivating Young People across Our Nation!”
2000 to 2008 Age 18 to 44
Not Growing
Is it Really a Phone ?
New DevicesChange Expectations
Public Information StrategyICMA Report
Buy In From Commissioners
did we get started?
BUTwhat is Catawba County doing?
How Catawba County Uses Social Media
Successful Tweeting
• Try to create interesting and valuable content
• Be honest and respectful in online postings
• Think before posting/ think before replying
Think Before You Tweet!
Resources•Does not take a consulting firm to bring up a Social
Networking site.•Think beyond traditional webmaster and PIO
• Look down the hall•Use online tools• Link feeds from existing sources•Most Popular Sites
•Facebook, My Space, Twitter, Flickr, YouTube•Tools
•Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed
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