Capitalise on social media

Capitalise on Social Media!with Alan Martin and Rene Looper

Warm Welcome to All

Housekeeping

Introductions!!Your Name, Company, Current Involvement with Social Media and What you Hope to Learn from Today!

Alan Martin MD & Founder of Chat Marketing

Marketing & Training Company Specialising in Social Media and PR

Rene Looper MD & Founder of Tuminds

Social media speaker and trainer

Programme Outline

10.00am - 10.15am Registration & Networking

10.15am - 11.15am Twitter

11.15am - 12noon Google+

12noon - 12.30pm Lunch

12.30pm - 1.45pm Facebook

1.45pm - 3.00pm LinkedIn

What’s Special About Twitter?Real-Time Information

Speed of Use

Viral Effect

Influential Communities

SEO

Awareness and Branding

Help and Feedback Mechanism

Customer Service

Twitter TerminologyTweet

Follow

Twitterverse/Twittersphere

Retweet (RT)

Follow Friday (FF)

Direct Message (DM)

Hashtags

Tweeps/Tweeple

Custom Backgrounds

Building your Fan Base!Target Key People - locals, influentials etc

What Are Your Competitors Doing?

Who’s Following Them?

Set-Up TweetDeck Keyword Alerts

Set-Up Google Alerts to Help with Content

Interact With Other Users - Ask Questions

Acknowledge Others and Retweet 12:1

Follow Friday - #FF

Some More IdeasSocial Media Channel Priorities

Establish Objectives and Goals

Set up Two Accounts - Business and Personal

Content is King! - Useful, Unique or Funny

Develop an Engagement Strategy - Content/Frequency

Remember the 80/20 Rule!

Schedule your Updates!

Make Followers Feel Welcome When They Visit Your Business

Google+

Lunch!!

Grow and Engage your Fans

Page Optimisation

Newsfeed Optimisation

Web Integration

Engagement Adverts on Facebook

Marketing Integration

Page OptimisationCustom Landing Tab - with reveal page

Profile Picture Space Utilisation

Basic Content Info

Featured Likes

Contests

Apps

Custom Landing Tabs

“Facebook Pages with a custom landing page grow 44% faster than those without.” - Jan Rezab, socialbakers

In some cases has increased conversion rates by 50%

How Do I Get a Custom Landing Tab?

Wildfire App

Tabsite

Shortstack

Lujure

Dimensions

Profile Pic - 180 x 540 pixels

Landing Tab graphic - 510 x 772 pixels

Community BuildingGive-a-way (Welcome Tab) for sign-ups

Engagement Ad (Like button embedded)

Tag Users in your Posts

Post on Other Business Pages/Leave Comments

Ask Questions in your Posts/Conversation Starters

Customise 3rd Party Links

Sign-off Updates With Your Name & Stick Around

Create Easy Calls to Action

Quote!

“Every time you share a great link to some relevant content, you are giving two gifts: one to your base and the other to the person or company that created the content” Mike Stelzner, Social Media Examiner

Facebook Ads

Engagement Ads

Engagement Ads

Example Ads

Facebook AdvertisingTypes of Ad - Self Serve or Sponsored Stories

www.facebook.com/advertising

Pay Per Click/Pay Per Impression

Creating Your Ad

Targeting Your Ad

Create Multiple Versions

Testing A/B and Multivariate

Facebook Insights

Unlocking FB Insights

Understanding the Terminology

Creating a Dashboard

Creating a Daily Check-list

What to Measure!

Fans - Growth of Page

Engagement

Community

Competitors

Creating a DashboardFB Fans FB Fans/Day FBF 7DMA FBF 28DMA Post Feedback/

Day

18 - Nov 323 1 819 - Nov 334 11 320 - Nov 336 2 221 - Nov 339 3 122 - Nov 345 6 223 - Nov 348 3 524 - Nov 350 2 4.0 1025 - Nov 358 8 5.0 6

Keeping RecordsKeep Daily Records

Include Twitter Stats if Appropriate

Include a Notes Column to Record Activity

Competitor Analysis

Timing is Important

Establish a Daily Checklist

Create an Editorial Guide

Further Resources

http://www.allfacebook.com/

http://www.edgerankchecker.com

http://mashable.com/guidebook/facebook/

http://www.socialmediaexaminer.com/

www.crowdbooster.com

Remember!

“The objective is not to be good at Facebook it’s to be good at Business because of Facebook” Jay Baer, Author

LinkedIn4Bussiness

Average Household Income of Users: £57,000

Average Age of LinkedIn User: 44.3 Years

What is LinkedIn?

World’s Largest Professional Network

100+ Million Users in 200 Countries

One New Member Per Second

Executives from all 2010 Fortune 500 are Members

More Than Half of Users Located Outside the USA

What Is It Used For?Lead Generation

Building Industry Contacts

Industry Intelligence and Insights

Networking

Recruitment

Event Promotions

Brand Awareness

SEO

Do I Need a Paid Account?InMail

Profile Organiser

Premium Search Ability

Profile Stats

Search Alerts

Enhanced Introduction Facility

Open Link

Previews

Priority Service

Tour of LinkedIn BasicsHome Page

News

Personal Profile - Remember to Add Facebook Link

Contacts

Inbox

Jobs/Recruitment

Companies - Company Profile

More LinkedIn FeaturesGroups

Answers

Events

Polls

Get More Apps

Security Settings

LinkedIn Strategy

Engagement Strategy - Status Updates, Group Activity, Answers

Build Your Network

Build Trust and Credibility

Build Engagement

How to Use it EffectivelySet Out Your Stall - Complete Profile & Create Business Page

Market Your Events

Answer Questions

Share News/Articles

Welcome Emails

LinkedIn Ads

Who’s Looked at your Profile?

SummaryIt Takes Time and Effort

Don’t Just Set Up Profile and Sit Back

Develop an Engagement Strategy

Don’t Sell, Tell

Establish Credibility and Trust

Engage Regularly

Share Regularly - Givers Gain!!

Questions?

Twitter @Time4AChat

www.facebook.com/chatmarketing

alan@chat-marketing.co.uk

Tel: 0845 625 1065

Twitter @Tuminds

www.facebook.com/Tuminds

Rene@Tuminds.com

Tel: 01463 231375

Capitalise on Social Media!with Alan Martin and Rene Looper