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FY12 sales kick offgrow • delight • lead • unite
generating pipelinethe cloud workshop
but what is the cloud?the big switch
cloud definition: NISTthe “IT Light Switch”
Use Computing power . . .
−On demand
−Only for the time you need it
−Give it back when you are finished
−Pay for metered usage
Self Service Enabled
Charge Back /Show-Back Metered UsageElastic
Re-Purposed Pool of Resource
cloud definitionattributes of a typical cloud
Scalable
Web Enabled
private cloud preferred by enterprise accountsIDC survey of enterprise accounts
“Among the enterprise execs IDC surveyed, the so-called "private cloud" was preferred over public cloud services by four to one.” — IDC
1.End user catalogue
cloud recipea sample
All baked in the oven of governance and security
3.Charge back mechanism
2. Automated infrastructure provisioning2. Automated infrastructure provisioning
cloud recipe critical success factorautomated infrastructure provisioning
Virtualisation plays a big role (makes the job easier)
Includes:−comput
e−network
devices −storage
Involves 2 types of Automation:−Toolset Automation −People Automation
Involves 2 types of Automation:−Toolset Automation −People Automation
two types of automationtoolset
Three types of Automation Tools
Server Build(Physical and Virtual)
Storage allocation (Discs)
Network device configuration (Switches, routers etc)
Involves 2 types of Automation:−Toolset Automation −People Automation
—People are the main reason IT projects fail
two types of automationpeople automation
—You cannot run a successful cloud service if there are too many people involved
people automationdefined
An automation solution that does the job that people would normally do is sometimes called:
Process Orchestration
Process Automation
Run Book Automation
process orchestrationdefined
Unix Clever chap
Network Boffin Securit
y Guru
Linux SmartBloke
Operations Manager
Reboot Web Server
Upgrade SQL Server
Restore Backup
Patch Oracle
Backup Exchange
Open Ports
process orchestrationan analogy
Carpenter
Plumber
Bricklayer
Building site
Let’s build a House
process orchestrationan analogy
Carpenter
Plumber
Bricklayer
Lets’ build a House ServerManagement
Process Orchestration
Site Architect
Building siteDataCenter
NetworkManagement
StorageManagement
Toolset Automation
process orchestrationsample workflow
Server Provisioning
Network Provisioning
Request Handling
the cloud is a journeyca can support that journey
TodayHere and Now
The ComingBig Thing
? Just Aroundthe Corner
BROKER
Yesterday
Today Tomorrow
The Future
CloudEcosyst
emCloud
Brokerage
VirtualData
centre
InternalPrivateCloud
cloud journeytoday here and now: internal private cloud
User
Catalog
Security
Capacity
ITIL
Green
Network
BusinessServices
$Performa
nceService Level
Availability
Compute (P&V)
Storage
ToolsetAutomation
ProcessOrchestration
FY12 sales kick offgrow • delight • lead • unite
Use Case Process and Demo: Testing and Development of Business ServicesUsing an Internal Private Cloud
17
Behind the scenesProduct Developer
Boss of Developer
Process AutomationRequest ManagementSystem
Toolset Automation
Go to catalogu
e and request a
Test Computer System
Receive request
Process Request
ITIL Request
Task 1 – Email Approver
Task 2 – Receive approval
Task 3 -initiate Provisioning
Close request
Receives Email request
for approva
l
Load Software
Server Automatio
nToolset
Replies to email giving
approval
Provision Server
Email User
Close Ticket
Receives email giving
details of the
available system
FY12 sales kick offgrow • delight • lead • unite
Use Case Process and Demo: Elasticity of a Business ServiceUsing an Internal Private Cloud
19
Business Service LevelTrending
Employee Line of Business ManagerHead of IT Operations
CompanyWeb Site
Server Farm
RequestWeb Access
Catalog
Sub 2 SecondResponse
Business ServiceOperations
Over 2 SecondResponse
AutomatedProvisioning
FY12 sales kick offgrow • delight • lead • unite
Internal Private CloudPre Sales Support
21
moving to a private cloudthe ca cloud workshop: helping customers estimate ROI
22
the ca cloud workshopnot why? but how?
Facilitator
TSOSolution Strategist
Elasticity
Project Docume
ntProject Plan
ROI Tool
Capture Discussion
ROI
Demo Elasticity
Monitor – Measure - Manage
ROI Tool
Capture Discussion
Demo Monitor – Measure -
Manage
Orchestration & Fulfillment
ROI Tool
Capture Discussion
Demo Orchestration & Fulfillment
Service Definition & Catalog
ROI Tool
Capture Discussion
Demo Service Definition & Catalog
24
test to dev provisioningbaseline value
25
test to development automation estimated ROI
26
test to development automation value summary
27
ca internal private cloud programca automation suite for clouds + services
services to implement private cloud in 45 days
sponsored program ensures customer success
industry air cover and leadership
single solution SKU
it’s real, it’s here, it’s now and will continuelaunch activities and timeline
28
April OctFeb JuneJanuary
PUMA LAUNCH TIMELINE
Media Tour
LaunchCampaign
Puma P1
Q4 FY11
Puma/FY12Planning
PublicAnnouncement
Declare GA/Start Lighthouse PROGRAM
CA WorldGTM Planning
Messaging/Positioning SALES KICKOFF
Puma Offsite
Puma P0
Q1 FY12
MayMarch
Release I .0Launch SKO Release I.0 LAUNCH
Q3 FY 12
Lighthouse Program Design
AugustJuly Sept Nov
Sales tools, Demo, Enablement
continuum of cloud use casesfor ca’s automation suite for clouds
29
Service Orchestration Solution
Cloud management optimization/vBlock enablement
Adding Application Release Mgt.(via Process Automation or ARM)
IntegratedFlexible Unified Architecture
Enabling Grid Option
internal private cloud for test and developmentexample
• Virtual Provisioned
• Physical Provisioned
• Network Provisioned
• Storage allocated
• Integration established
Provision the
Systems
• Change Ticket
• Email integration
Seek Approv
al
• 20 Servers for 6 weeks
• Web server layer• Seibel system• Database system
User Request
s Service
• Start the clock
Charge Back
• Notify the user
• Email integration
Deliver the
systems
• Raise Incidents• Notify the user• Update
Change Ticket
Test the systems
• Update Change Ticket
• Charge customer
• Update Resource pool
End User
Closure
• Notify User before time
• Offer reschedule• Extend or
decommission• Stop the Clock
Decommission
Hours Not
Weeks
proof point: ca @ caca technologies own private cloud
“CA saves $16 million and more than25 years of developers’ time by automating provisioning for Labs on Demand service.”
proof point: ca @ casignificant benefits
“Deploying just one ‘green’ blade server can enable us to create 700 or more virtual machines, and we typically have more than 4,000 virtual servers active at any time.”— George Watt
Vice President, Software Engineering
proof point: ca @ caresults by moving to the cloud
— Lab consolidation from 44 to 4− Average 700 concurrent, active sessions− Today ~6500 physical machines and ~ 4000 VMs
— Cost Savings− Last year, saved more than 20 years of developer
time and more than $4 million−Server utilization up to 90% plus−Server to admin ratio was at 60:1, now at
500:1
— Real estate savings− 15,904 sq ft reduction− $2.4 million projected 5 year savings− 2,330 machines relocated, ~ 50% virtualized in Q4
— Automatic power-off between reservations −450 metric tons of carbon reduction
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