Buyitdirect industry transformation and electric driving

BuyItDirectTrends

Vincent@Everts.net+31647180864@vincente

Slideshare.net/vincente

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• Mijn Tools

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• Einstein?

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Social Media

2.0

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

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7

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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

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Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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Videoblogger

Talk to Me!

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Wat gebruik ik als blogger

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• kassa

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• 1

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Olie Future?

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Eenzaam koud & alleen 18 dec 2011 0.100-03.00

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Snelladers 2011& 2013

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170 Rijkswaterstaat plekken

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Lithium ion 100 watt/kg

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Car2Go

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Mitsubishi Outlander Plug-in-Hybrid EV

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BMW I3

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Renault Zoe

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Volvo V60

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• BYD $30.000 60kwh 300km range

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• d

4G verandert alles!

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Instant publishing

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Instant publishing

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Video vertelt het verhaal achterhet product

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bron: Unruly Media

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b

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• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

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DELL Case

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Dell notebooks

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Dell & Social Media

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• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

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• Tablets everywhere!

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Met je handen

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Urthecast Earth HD streaming

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Google Glas

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• Tesla

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Crowd sourcing

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97%Weten watsocial media is

68%Gebruikensocial media

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1miljardFacebookgebruikers

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7.9 miljoenleden in Nederland

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2.5 miljardstatus updates per daggedeeld op Facebook

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2.7 miljardlikes per dag

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555 miljoenTwitter accounts

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12.233Tweets per seconde

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3.3 miljoen actieve Nederlandse Twitteraars

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3.9 miljoenNederlanders op Linkedin

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91%jongerenactief opsocial media

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4 miljardbekeken video’s op YouTube

dagelijksFriday, October 18, 13

100 uurvideo’s geupload op YouTube

per minuutFriday, October 18, 13

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Online bestedingen

2013: 14 billion euro

2012: 11 billion euro

bron: thuiswinkel.org

Web-influenced 70 miljard

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ProductinformatieSocial toolsFriday, October 18, 13

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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Social Media

2.0

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vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

Friday, October 18, 13