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Agenda Social media context
Scenarios
Demo Wrapping up
• Brand Sentiment
• PR containment
• Lead generation
• Recruitment
• Not only for B2C. Think P2P (People-2-People)
• Lower costs with the use of social media
• Have a clear communication strategy
• Visualize results and potential with PowerView
• Engage with us to realize social media results
Thomas Normann-Ekegren, thnorman@microsoft.comSebastian Brandes, sbrand@microsoft.com
• American Express OPEN
• National contest in 2011: ”FacebookBig Break for Small Business”
• Small Business Saturday
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